African Entrepreneurship Chronicles: Rise of a Hohenzollern Prince
Chapter 679

Civil Service System Trial

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This Jiaozhou motorcycle exhibition in East Africa was more about marketing and building name recognition. As for consumption in the Far East Empire, the polarization was severe. Fortunately, internal-combustion vehicles were still luxury goods, so East Africa had never intended to break into the common market.

Given the Far East Empire's sheer size, it still had many wealthy people. Logically, East Africa should have concentrated on tackling markets in cities such as Guangdong, Shanghai, the capital, and Tianjin. But that was only looking at the matter from an economic perspective.

Because East Africa had begun as a colony, changing the entrenched impressions held by many countries was also one of East Africa's tasks.

Countries like the United States and Brazil had histories stretching back centuries and had long been accepted by the public, while even now, some people instinctively categorized East Africa as a colony.

This was highly detrimental to East Africa's national image, and national image concerned the branding benefits of the market. Take British products, for instance. Regardless of whether their quality was good or bad, many countries saw them as the best. After all, could the products of the World's Number One Power possibly be poor?

It was like goods from the Far East Empire in Ernst's previous life being re-exported for domestic sale. Even at double the price, great numbers of people had been willing to pay. This, too, was a manifestation of cultural hegemony.

Compared with the five vehicles sent to the Far East Empire, East Africa had supplied more than three hundred motorcycles to Europe and America. That was a considerable scale, though with so many European countries, it seemed less impressive when divided among them.

The reason East Africa's motorcycle output was high was, in fact, that it benefited from the gradual maturation

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