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After all, it was already June. If they wanted to start releasing several episodes a week in October, they needed to have something to show for it by now.

They hadn't produced that much footage, but putting together a trailer by editing what they had was no problem.

Besides, it was about time to start promoting the anime. Li Xiaoyun on the Mainland was even further behind than Chu Yu, yet she was already making the rounds on variety shows and giving interviews.

Chu Yu used to look down on these kinds of marketing tactics. He'd always thought that as long as the work itself was good, there was no need for all that flashy nonsense. If the wine was good, why worry about how deep the alley was?

But after witnessing Zhao Qinyin's meteoric rise, Chu Yu had to admit that a good work combined with good marketing could achieve more than the sum of its parts.

He thought back to his days alone in Modu, when he'd been helpless and utterly unknown. When Anohana first aired, the entire internet had panned it. The show had taken time to warm up, sure, but its poor reception had also had a lot to do with how little name recognition he'd had back then.

Zhao Qinyin had also made her debut on Japan Island, but her sweet appearance had drawn a huge wave of fans on its own. It hadn't been Chu Yu's intention, but the publicity had been more effective than anything he could have paid for. That was why Kimi ni Todoke had done better than he'd expected. He felt that if he'd made Kimi ni Todoke when he first debuted, there was a ninety percent chance it wouldn't have done as well as it had with Zhao Qinyin's