"How are things looking?" Jiang Qi asked anxiously.
He had asked the same question ten minutes ago, but he couldn't help asking again!
And this was precisely when the first round of moviegoers for the day was leaving the theaters!
The cinemas opened at ten. The first screenings usually started around ten thirty and ended two hours later. Then, about half an hour after that, the first wave of online audience reviews would appear!
No matter how a movie was promoted or marketed, or how many paid commenters it hired, those efforts only directly helped its box office during the first two or three days after release. A movie stayed in theaters for a month. If you wanted to make money over the remaining twenty-plus days, relying on paid ads was terribly inefficient, both in terms of cost and value for money. Blockbusters didn't become blockbusters through marketing. It was word of mouth that made them!
It was now one in the afternoon, but the box-office battle between these four films in the Summer Vacation Slot had only just begun!
"Nothing's changed. Gun Soul has just crossed one hundred million in box office revenue for the day. Our company's Book Realm is a little behind, at ninety-one million. In third place is our main competitor, Spirited Away, with its cumulative box office for the day having surpassed eighty million. Luo is fourth, and it's showing clear signs of falling behind. It's only just managed to break fifty million so far," one of his subordinates reported.
Jiang Qi's brows knitted even tighter at this.
Spirited Away had only received fourteen percent of today's screenings, but so far its total box office was only ten million behind Book Realm's. If it had the same number of screenings as Book Realm, who knew