Hollywood Starts with Animation
Chapter 37

Got Talent Copyright

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4mo ago

Since 1996, although Marvel's stock had climbed somewhat, it could not escape the fate of bankruptcy and reorganization, and its predicament grew ever deeper.

One day in 2003, a young man found Marvel's then-executive Isaac Perlmutter and proposed a genius idea.

That man was David Maisel!

David: "I have a crazy idea. Why don't you use your own brand to produce a series of films? Why can't the superheroes in these films cross over with each other, just like they do in the comics?"

Marvel: "I can actually do that?!"

This was a million-dollar proposal and the prototype for the "Marvel Cinematic Universe"!

After the company's animation department was established, Zucker gathered all the staff of the animation department to discuss matters regarding SpongeBob House. After the meeting, Stephen was appointed as the head of the animation department on the spot; David Maisel served as the second-in-command and concurrently as the chief screenwriter for the animation department.

Zucker was full of grand visions for the company's animation department!

In the days that followed, Zucker's work became even busier.

He spent his days either hanging around film sets, heading to the company's animation department to check on the progress of SpongeBob House, or traveling to Silicon Valley to look into the research and development of ICQ. Furthermore, he had a new little girlfriend, Lima, which meant plenty of shopping and long phone calls. On top of that, Zucker used his extremely limited time to pursue studies in management.

He was busy to the point of exhaustion!

Yet, it was also quite fulfilling.

Being a transmigrator isn't easy!

You tell me, I've already transmigrated, and I still have to study? Is there any justice left in this world?!

It's not easy being a billionaire!

While Zucker grumbled, he didn't forget to flip through his books and study. Yes, Zucker had a large group of management personnel under him, but as the boss, even if he didn't need to be proficient in the management of every department, he at least couldn't be fooled.

Human nature is inherently evil!

This was the principle Zucker believed in.

Of course, one couldn't blame Zucker for such suspicions; it was just that one should never think too highly of a person. How many times had company managers screwed over their bosses?

Especially in large companies, internal personnel struggles could be described as extremely intense!

The power plays between company management, the boss, and the shareholders were also a common occurrence.

Zucker was full of confidence in the future. His wealth would definitely exceed ten billion dollars in the future. If he didn't possess management talent himself, then once the benefits of being a transmigrator faded, he would never be able to hold onto such vast wealth.

"No one is going to take advantage of me, not even the management team under me."

July 1st.

Los Angeles, SpongeBob House flagship store.

"Alright, now let's have each store report on last month's business performance." Zucker took a sip of his coffee.

As soon as he finished speaking, the managers of the several stores sitting around Zucker, including his old neighbor James, began to report one after another.

"Boss, our flagship store had a net profit of $120,000 in June. Compared to May, that's a full 58% increase. The earnings are very pleasing."

"The situation at our second store isn't bad either; net profit hit a new high, reaching $118,000."

"Your second store is doing well, but our third store also hit a new high, with a net profit of $105,000."

Amidst their words, everyone was full of laughter, and the atmosphere was excellent.

Business was good, their income would be higher, so how could they not be in a good mood?

It must be said that June was truly a glorious month for SpongeBob House. The seven stores repeatedly hit new sales records, bringing Zucker a profit of $650,000 in a single month—a 42% increase compared to the previous month and a 91% increase compared to April.

"Everyone has worked hard. Come on, give yourselves a round of applause!" Zucker said with a smile.

Clap, clap, clap!

The applause was incessant, and the faces of James and the others were flushed with excitement.

The bonuses for this month would definitely not be small.

"Boss, the reason business at each store is so good, besides all of our hard work, is most importantly because of the boss's wise and mighty decision to secure the merchandise licensing for several hit movies in advance." Everyone nodded in agreement with James's words.

"Low profile, low profile. How many times have I told you not to engage in personality cults?" Zucker gave James a sideways glance.

In truth, Zucker was overjoyed at their flattery.

This is just classic "loser" psychology!

Strictly speaking, James was right. The reason the seven SpongeBob House stores had been hitting new highs for the past two months was truly thanks to Zucker's wisdom and might.

Twister, released on May 1st, had an opening day box office of $41.05 million and has now accumulated over $230 million in North America;

Mission: Impossible, released on May 22nd, had an opening box office as high as $45.4 million and had accumulated over $150 million as of yesterday;

The Rock, released on June 7th, had an opening box office of $25 million and currently has a North American cumulative box office of $100 million.

All of these films were in the top ten of the 1996 North American annual box office rankings, and Zucker had secured the movie merchandise licensing for the Los Angeles area. Even if these films weren't the type of hot-selling items associated with animated films, the sheer volume made up for it!

Zucker had made a fortune!

"Everyone, today is July 1st, and the day after tomorrow is the premiere of Independence Day. I think you know what that means?" Zucker said in a deep voice.

James and the others nodded heavily.

Man, that's the movie Independence Day!

The champion of the 1996 North American box office!

It grossed 306 million dollars in North America and 817 million dollars globally.

At the same time, Zucker not only secured the merchandising rights for the Los Angeles area for the film, but after paying 1 million dollars to 20th Century Fox, he also obtained the online sales rights for the North American region, though naturally, the term was only for two years.

That's right, selling merchandise online!

After Wald Pictures signed a strategic contract with Amazon Store, Zucker had been working hard on online merchandise, and the movie tie-ins for Independence Day were the first step.

"Big companies are just crooked!"

"20th Century Fox is even worse; they demanded 1 million dollars from me for just two years of online merchandising rights!"

Zucker cursed the shamelessness of big corporations in his heart.

Indeed, big companies were shameless enough. They had never sold movie merchandise on the internet before, so when Zucker approached them, they were naturally interested in giving it a try. The two-year limit on the online rights also showed just how shrewd they were.

If you make money, fine, then the price for our online movie merchandising rights will go up in the future!

If you make a fortune, even better, then we won't sell our online rights anymore. After all, there's no need to open physical stores, so the profit margins will naturally be higher.

It must be said that the booming development of the internet has dealt a massive blow to physical stores; this is true in China, and even more so in America.

By 2020, the North American movie merchandise market reached 20 billion dollars, with as much as 15 billion dollars coming from online sales. This was the reason why, after making money from his merchandise stores, Zucker did not continue to open new ones.

I can't afford that kind of pain, brother!

"Ding-dong~!"

[Congratulations to the host, you have received the relevant information and planning proposal for Got Talent.]

Holy crap!

The system that usually plays dead has actually come to life?!

End of Chapter
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