In addition to posting on forums dedicated to infertility, Xia Ping specifically chose to post on the forums of erotic novel masters like Jia Zhiwei and Bao Pichang.
These two were the titans of the erotic novel world, having written countless classics and possessing a massive fan base; their follower count on their respective forums alone reached thirty million.
If he could stir up a heated topic in these forums, he would surely attract a significant number of readers.
Xia Ping immediately registered several burner accounts. One of them posted a thread titled "A Discussion on Why Master Jia Zhiwei's Works Are Unreadable in Modern Society." This post deliberately adopted a seemingly objective tone while constantly trashing Master Jia Zhiwei's works, belittling them as worthless.
"I agree with the OP. Although I also consider Jia Zhiwei a master of his era, his works are too outdated and stale. They definitely wouldn't be read in this day and age. I can't understand what he's even talking about; it just feels like self-gratification, written entirely for his own amusement." One burner account stepped on the work relentlessly.
"Isn't that the truth? If Jia Zhiwei were to come out of retirement to write a novel again, aside from a few die-hard fans, everyone else would just curse him out. I think his works aren't even as good as this year's hit erotic novel, Teacher Bai Rong. There's at least a hundred-year gap between them." Another burner account promoted the book quite subtly.
"According to rumors, Jia Zhiwei didn't actually retire completely. He once secretly published a novel online under a different pen name, but it flopped—nobody read it at all." Another burner account spread malicious rumors. "At the time, he read a novel called Teacher Bai Rong and lamented that the new waves push the old, and the old waves die on the beach. He cried for an entire night, feeling inferior, and gave up any plans to return to the scene. How tragic, a master of his generation has fallen."
"Cry your sister, you make it sound so real." A fan saw this post and immediately blew a fuse. Furious, he fought back desperately, "Stop spreading rumors here. I've never heard of Master Jia Zhiwei using another pen name to write novels. He's sixty or seventy years old; how could he possibly have the leisure for that?"
"Shameless OP, Jia Zhiwei is a master of an era. His novels have influenced countless people. Current erotic novels are all written according to his logic and can't escape his framework; those juniors are just eating his leftovers. You, a tiny upstart writer, are nothing. How dare you claim the master felt inferior? Where do you get the nerve?"
"Exactly! Master Jia Zhiwei is a god-tier novelist with unparalleled influence. Several of his works have been adapted into TV shows and movies with billions in box office revenue. You actually dare to slander him here and say you can't understand his work? Are you blind, you motherfucker?"
"Apologies to the person above, the OP crawled out of a mental hospital without taking his meds. I'll take him back now."
"Sorry everyone, the OP is my son. I didn't raise him well before letting him out. I'm sorry to everyone for giving birth to this piece of trash. If I had known, I should have just shot him on the wall."
A group of Master Jia Zhiwei's fans were incensed. Regarding this shameless OP's malicious slander—even claiming Jia Zhiwei cried after reading a newcomer's work—they thought, Damn it, how can a person be this shameless? You don't spread rumors like that.
Seeing these comments, the fans were so angry that they immediately posted rebuttals and cursed the OP, hoping to make this guy so disgraced that he wouldn't be able to lift his head for the rest of his life and would be spat upon whenever he stepped outside.
As a result, in just half an hour, the click rate reached over a million, and the number of replies hit fifty-eight thousand, pushing the post directly to the top spot.
Of course, most of the replies were curses directed at the OP, insulting his ancestors back eighteen generations.
Xia Ping's burner account continued to open new threads: "Don't believe it if you want, but the novel Teacher Bai Rong is a hundred times better than all of Jia Zhiwei's works combined; it completely crushes him." This post desperately praised Teacher Bai Rong while secretly stepping on Jia Zhiwei's works, dismissing them as complete garbage.
"Go to hell, OP. You think this work can crush Master Jia Zhiwei?"
"Don't dream. Go look at Jia Zhiwei's sales records before saying such things."
"I've never even heard of this novel. I don't know where it crawled out from, but you think you can crush Master Jia Zhiwei with this?"
"This guy must be a fan of that author, specifically here to get cursed at."
"If he wants to be cursed, we'll oblige. Didn't he say this work is better than all of Master Jia Zhiwei's works? I'm going to go see just how 'great' it is."
"Everyone, let's go watch, bloodbath his comment section, and curse that author until he can't take care of himself."
"Right, go curse that bastard to death. He actually dares to come here and slander Master Jia Zhiwei. He doesn't know what's good for him."
"Everyone, I'm a construction worker. As long as I see that author, I'll definitely hit him with a brick from behind to wake him up from his daydream."
A group of fans were furious and surging with indignation; the replies were extremely heated.
Seeing these replies, Xia Ping remained unfazed; instead, he felt quite smug. This method of hype was extremely popular on Earth in his previous life, and there was even a professional term for it: "celebrity baiting."
Simply put, some low-profile internet celebrities would deliberately say things to provoke big stars, stepping on those celebrities to climb up and gain a large number of followers for themselves.
If the big star replied, it would increase their exposure, and the more intense the discussion, the better. If they didn't reply, it didn't matter; the fans would be unable to stand it and swarm in to curse, which would also increase their activity levels.
In short, for small-time celebrities or those with no fame, celebrity baiting was a high-yield, low-risk endeavor. At the very least, they could use this opportunity to make their names known to the public and avoid remaining obscure forever.
Although this approach was very shameless, from the perspective of hype, it was undoubtedly the most effective and efficient way to promote.
Thus, Xia Ping followed suit, writing provocative posts on the forums of other famous erotic novelists one after another, inciting the fans to blow their tops. In this way, he achieved extremely high exposure for his novel, Teacher Bai Rong.
After such crazy hype, the results were obvious.
The previously empty comment section of the novel suddenly saw a large group of newly registered burner accounts. They were like an army, uniform and orderly, desperately flaming Xia Ping with nothing but insults.
In just one hour, over five hundred thousand replies appeared in the novel's comment section, adding three million clicks and three hundred thousand bookmarks to the novel.
"Success."
Xia Ping clenched his fists. He knew that even though many people would curse him, a considerable portion would be curious and choose to subscribe to his novel.
Even if the percentage of these people wasn't necessarily high, they were the sparks. As the saying goes, a single spark can start a prairie fire. He believed that with this batch of seeds, his novel would surely become a hit very quickly.