With so much to handle, Vought International's vice president, Madelyn, had been run off her feet lately.
The recent campaign to round up supervillains had set off a chain reaction. For one thing, Madelyn had to marshal the company's staff, resources, and publicity channels to get the best possible results.
Vought International had gone to such lengths, sparing no expense to see the campaign through, not because it wanted to punish evil, but because it hoped to protect its positive image in the public eye.
Recent personnel changes and Translucent's death had caused a degree of public panic, shaking people's trust in and reliance on Vought International. The company needed to do something concrete to resolve this crisis of confidence.
The public's trust in the company and reliance on superheroes were what truly kept Vought International standing.
On the other hand, the campaign's impressive results had already brought the company immediate benefits.
As the campaign gathered momentum in San Andreas, extensive media coverage heightened the sense of danger among residents of major cities across the country. Dissatisfied with how safe their cities were, they called on their governments to bring in stronger Espers from Vought International.
Cities without heroes of their own were eager to sign long-term contracts with Vought International. Even major cities that already had heroes drew up plans to reinforce their ranks, hoping to bring in more superheroes and ensure their residents' safety.
Metropolises like New York, Chicago, and Houston decided to increase their rosters of city heroes to three or four. Any one of those cities alone could bring Vought International a contract worth over a billion dollars.
Emails expressing interest in signing contracts flooded Madelyn's inbox. Her phone rang almost nonstop from morning till night, and her meetings stretched from early morning to late evening.