"Douluo Continent doesn't have a suitable media organization right now."
After returning to the Dean's Office, Han Yu stroked his chin and began to think.
First, if Canaan Academy established a media organization in its own name, the outside world would certainly not recognize it.
Even the Upper Three Sects would not be in a much better position than them.
As for the two great empires, they did indeed possess enough prestige among the common people. However, if a Star Luo Empire publication were distributed in the Heaven Dou Empire, it would likely cause major trouble.
The Heaven Dou Empire would naturally claim that publications from the Star Luo Empire were illegal. And the reverse would be true as well.
Therefore, the only force on the entire continent capable of unifying public opinion was Spirit Hall.
Spirit City's distribution of Soul Master subsidies and its awakening of martial souls for commoners had long earned it a good reputation across the continent.
It could be said that if not for a pope like Bibi Dong, even if the two great empires were destroyed, Spirit Hall would still stand firm.
"If an effective media system can be formed, sooner or later, Seven Treasure Commerce will have to cough up the market share it currently occupies."
It was not as though the public loved Seven Treasure Commerce's goods all that much.
Aside from Ning Fengzhi's malicious acquisitions, it was also inseparable from the reputation of the Seven Treasure Glazed Tile Sect.
Given identical goods, people would naturally choose Seven Treasure Commerce over an unknown merchant association.
That was the brand effect. With the help of media to build up his reputation, if Han Yu opened a merchant association in the future, he could slowly gnaw away at the Seven Treasure Glazed Tile Sect's