The Secret That the Entire Uchiha Clan Was Tsundere Had Been Discovered by Konoha! (Second Update)

The end of June in Konoha's forty-sixth year was destined to be an exceptionally lively time for all of Konoha, as if the village had suddenly entered festival mode.

That was because the Uchiha Clan, usually aloof and disinclined to deal with outsiders, had unprecedentedly taken the initiative and prepared to hold a new product launch event called the Genjutsu Game.

Both "Genjutsu Game" and "launch event" were entirely new terms.

Yet, the Uchiha Clan had printed countless flyers and distributed and posted them throughout Konoha's streets and alleys. Through this very traditional, old-fashioned method of publicity, they made the entire village aware of the matter and understand what a launch event was.

Even some towns in the Land of Fire surrounding Konoha had learned of it.

This drew a great deal of attention. Aside from Konoha's residents, merchants from other places also came, all wanting to know what exactly the Uchiha Clan intended to do and what this so-called Genjutsu Game was.

At the same time, quite a few sharp-minded merchants planned to carefully study the Uchiha Clan's advanced business ideas on the day of the launch event—when countless people were discussing the event, the traffic had already risen. Although no clear theory for such things had yet formed in the ninja world, clever merchants could recognize the benefits on their own.

Thus, despite there being only three days of preparation time, Konoha's population flow surged dramatically over the final two days, placing considerable work pressure on the ninjas guarding the gates.

Of course, for innkeepers and various vendors within Konoha, this was enormously beneficial—outsiders arriving would inevitably stimulate consumer spending.

For a time, many small business owners' favor toward the Uchiha Clan rose sharply, since they had received tangible benefits.

At the same time, quite a few ninjas and craftsmen also saw their favor toward the Uchiha Clan rise sharply.

After the Uchiha Clan rented an exercise ground on Konoha's outskirts, they began urgently constructing the site, intending to build a massive launch venue within three days.

For that, in addition to ordinary craftsmen, they needed the efforts of many ninjas.

So, the Uchiha Clan directly issued ninja commissions to Konoha in the clan's name, asking Konoha ninjas skilled in Water Release and Earth Release to moonlight as construction laborers.

The Uchiha Clan was exceedingly generous in this regard. Although they could have commissioned it as a D-rank mission, they deliberately raised it to C-rank, prompting many cash-strapped Genin and Chunin to eagerly accept it.

Even some Jonin were tempted after seeing the generous reward. However, considering how embarrassing it would be for a Jonin to take on such a low-rank mission, and seeing that so many ordinary ninjas had already accepted it, they could only reluctantly give up.

Thus, through this wave of commissions, ordinary ninjas' favor toward the Uchiha Clan rose sharply. After all, for ninjas, the work arranged by the Uchiha was genuinely easy and paid generously. It was the kind of excellent assignment one could hardly find even with a lantern.

What? Being a construction laborer was undignified?

Was it possible that, for ordinary ninjas—especially Genin—missions were not really a matter of dignity at all?

After all, wasn't being a construction laborer far more dignified than helping nobles find lost pets or irrigating vast stretches of farmland for them?

The claim that ninjas were unwilling to use their strength for construction and farming, knowing only destruction and combat, was utter nonsense.

The truth was that ninjas worked by accepting missions. If no one issued the appropriate missions and there was no corresponding compensation, why would they go farm or build things?

Like in the original story, after Konoha was destroyed by Pain, didn't Konoha's ninjas all contribute manpower and effort during the rebuilding of their home?

If one wanted ninjas to apply their abilities to construction, farming, and similar work, they merely had to offer appropriate benefits.

Uchiha Qi had spent eighteen years in the ninja world and understood these matters very clearly, which was why he had the Uchiha Clan directly hire a large number of Konoha's lower- and middle-ranking ninjas through mission postings.

Furthermore, under the demands of higher-ups such as Uchiha Masanobu, many Uchiha Clan members had joined the major construction effort for the launch venue. During the process, Konoha's ordinary people and lower- and middle-ranking ninjas had plenty of contact with the Uchiha Clan.

People were surprised to discover that the Uchiha Clan truly was a group of proud people who liked looking down their noses at others, yet they actually had fairly decent personalities. They never took the initiative to mock or insult others, and whenever someone had a problem or needed help, they could seek out an Uchiha. Their attitude might not be very good, but they would certainly do their utmost to help resolve the issue.

Then, during this process, a line of thought suddenly emerged among ordinary people and lower- and middle-ranking ninjas. At its core was: "The Uchiha Clan is actually pretty good. Isn't that proud attitude of always helping those who ask for aid the classic tsundere? What? You're asking what a tsundere is? A tsundere is..."

Thus, with the emergence of the brand-new term "tsundere," people's perception of the Uchiha Clan was quietly changing.

For now, this only applied to those involved in the major construction effort. However, these people all had friends and relatives, and once they went back and spread the word, the idea that the entire Uchiha Clan was tsundere would take root in people's hearts.

Clearly, the Uchiha could never have come up with this method of creating a rumor narrative and deepening a particular impression and concept. The only one capable of doing this, hiring people to quietly spread the "rumor" in the process, and even knowing what a "tsundere" was, was Uchiha Qi, who had the Uchiha Clan's support.

As for that, Uchiha Qi only wanted to say—it was merely something he had done on a whim, all thanks to the World-Shaking Wisdom of idiotic internet users from the twenty-first century.

In short, in this subtle, imperceptible manner, the Uchiha Clan's reputation in Konoha was quietly changing.

At the same time, an enormous venue was rapidly taking shape.

It somewhat resembled an ancient Roman colosseum, constructed from massive amounts of stone, with multiple passageways and a huge central field. Tier upon tier of audience seating ensured that everyone could see what was happening inside.

In fact, Konoha would possess a similar venue in the future: the Chunin Ninja Exams finals arena that appeared in the original story.

However, that was clearly built later. Present-day Konoha had no such structure.

That made one unable to resist some malicious speculation—perhaps Konoha only had the money to build that massive Chunin Ninja Exams finals arena in the future because it seized most of the Uchiha Clan's assets after the clan was exterminated.

Of course, that was malicious speculation. One could also speculate more optimistically and assume it was built during Konoha's reconstruction after the Nine-Tails Attack. Any explanation would work; the point was that present-day Konoha did not yet have that building.

Now, Uchiha Qi had the Uchiha Clan directly construct a similar building. That site would become the exclusive venue for future new product launch events, while also being rented out at other times to make money.

What? Would Konoha's higher-ups permit that?

That depended on what Konoha's higher-ups were thinking.

In any case, the Uchiha Clan had spent a large sum renting that exercise ground for ten years in one go, and the payment was enough for Konoha to build three more identical exercise grounds.

As for ten years later—by then, Minato would have long since taken office. Given their relationship, there would be plenty of room to maneuver.

In fact, if Konoha did not currently forbid the Uchiha Clan from directly purchasing the exercise ground, buying the land outright would have been the most suitable option.

All in all, through the combined efforts of many Uchiha Clan members, a large number of lower- and middle-ranking ninjas, and many ordinary craftsmen, an enormous circular venue was completed in just three days.

Because of its incredibly rapid construction, Konoha's people even excitedly called it Konoha Speed.

Naturally, the Uchiha believed that since the Uchiha had provided both money and people, it should be called Uchiha Speed.

Although it looked extremely crude through Uchiha Qi's eyes, in the eyes of people in the ninja world, it was already a remarkably luxurious venue.

And on the fourth day, the Genjutsu Game launch event was held inside that venue.

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