6:00 p.m.
Songmei Clothing, CEO Office.
The sky outside had already gone completely dark, and the city's neon lights wove together into a flowing river of light in the night.
Two monitors on the desk were lit up.
The screens were densely filled with the detailed financial reports and operational analysis data for [Songmei Clothing]'s fourth quarter of 2023 (October–December).
Dense, yet clearly organized.
Tang Song leaned back in his ergonomic chair, his long fingers lightly tapping the armrest, his gaze calm and focused.
The quarter that had just passed had undoubtedly been the crucial three months in which Songmei underwent a qualitative transformation akin to a carp leaping over the Dragon Gate.
It had moved from explosive growth toward stability.
In October, it completed the supply chain integration of [Huashang Apparel]. Its proprietary brand, [Heyi (HEYISTUDIO)], was officially launched and tested the waters, achieving approximately 50 million in GMV that month and laying a solid foundation for the coming surge.
Then came the Double Eleven sales event.
With the buzz generated by He Yiyi's livestream and Bei Weiwei's collaboration, along with the sudden emergence of the hit product known as the "urban ski jacket," November's GMV broke through 150 million.
In December, the trending-topic effect sparked by Su Yu began to ferment on a wide scale. Leveraging the mature operation of its proprietary account matrix and the viral spread of its brand reputation, boosted by Double Twelve, monthly GMV steadily surpassed 250 million.
By then, Songmei Clothing's total GMV for the entire fourth quarter had approached 450 million.
It had officially entered the top tier of the livestream fashion category.
Such a growth trajectory was unimaginable for traditional businesses, yet it had become reality in the livestream e-commerce arena.
More importantly, its profit structure had undergone a fundamental transformation.