After inspecting Hohenzollern Daily Necessities Company's recent work, Ernst summoned Richter's immediate superior, Antonio.
"Antonio, I looked over the company's recent figures. You've done very well. Keep up the good work," Ernst said, reclining on the sofa.
"Your Highness, our business has not increased by much this quarter; overall, it has remained relatively stable. We are currently focusing on the Russian market, and the results will not be apparent until the end of the year," Antonio said respectfully from the side.
"Mm, that is understandable. Although Russia's consumption level is not high by European standards, it has a huge population base, and its market cannot be underestimated. Russia's nobles, in particular, place great importance on keeping pace with Europe and are exceedingly concerned with appearances. They can be said to pick at every flaw when it comes to product quality and origin, so we must do a good job marketing our products.
Your marketing department must not be stingy with its creativity. Make our products lean as closely as possible toward European history and culture. In a country like Russia, those above set the example and those below follow it. As long as our products gain the approval of the uppermost nobility, the people below will follow the trend and buy them as well," Ernst said.
"Your Highness is correct. This was also the conclusion our marketing department reached after conducting an in-depth analysis of the Russian market. For Russian nobles, we have adopted a sales model that would rather lack than overfill. We use only genuine materials, and at present, the top-tier Russian nobility has given very positive feedback on our products."
Antonio continued, "Our industrial products, especially lighters, bicycles, faucets, belts, paper, shower products, and the like, have been selling particularly well in Russia.
"However, textile products, including