In June 1906, Berlin, Linden Street, the headquarters building of the German Welfare Lottery Company.
People passing by suddenly noticed that the walls of the building had been covered with black canvas. Many had no idea what was going on and did not understand why this had happened. Some were deeply curious and went over to ask what it was about. However, the only answer they received was that everything would soon be revealed.
On June 18, when people passed by again, they found that the black canvas had indeed disappeared. In its place was a huge poster. The poster was divided into two sections. On the left was a handsome young man astride a fierce-looking motorcycle, dashing and debonair beyond words. On the left was a blonde beauty riding a compact motorcycle. Delicate and adorable, painted red, it was an irresistible temptation for very few women.
"God! What is that? A motorcycle? How could there be such a cool-looking motorcycle?" A young man stared at the poster, slack-jawed, as though he had been stunned senseless. The only thing he wanted was probably to buy one of those motorcycles immediately.
"God! It's so beautiful, so adorable! Does anyone know where the motorcycle in the poster is being sold? I absolutely have to buy one." A young woman cried out as well.
Quite a few people stopped because of the poster and discussed it animatedly. They had never seen motorcycles with such designs before, and all of them were shocked.
The same posters did not appear only in Berlin. Nearly every major city throughout Germany had them. The German Welfare Lottery Company's lottery outlets across the country also displayed lottery tickets for Daimler Company's two motorcycle models, ensuring that all German people learned of them at the earliest possible moment.
At