Ch. 61Taking the World by Storm
Daimler Company launched an aggressive advertising campaign for its two motorcycle models, and all 20,000 units in its first batch sold out in one day. Paul Daimler reported the success to Oscar, who questioned whether the company’s planned monthly production of 40,000 motorcycles could meet demand.
- Daimler Company advertised its men's and women's motorcycles across Germany and announced that they would go on sale on July 18.
- Daimler Company opened shops in major cities to sell motorcycles and future automobiles and provide repairs.
- Buyers snapped up all 20,000 motorcycles on the first day of sales, surprising rival manufacturers and leaving hesitant customers regretting their missed chance.
- Paul Daimler traveled to Berlin and told Oscar that Daimler Company had 20,000 motorcycles in stock and could produce 40,000 per month after expanding capacity.
- Oscar said that 40,000 motorcycles a month might not be enough to meet demand across Europe.