After Asano Kiyoshi's "kind and amiable" training, Omaeda quickly grasped the core principles of newspaper writing.
That was—catching the eye and drawing traffic!
Even Asano Kiyoshi had not expected Omaeda to excel at this so thoroughly. The guy seemed born for it. The headlines and articles he wrote left the old fogeys of Soul Society practically starving for more.
Even the Captain-Commander would pause his work and open the paper for a while whenever he saw headlines such as "Shocking! A Certain Thirteenth Division Captain Has Such a Peculiar Hobby!", "Uncovering the Secret Hidden Beneath the Gotei 13 Barracks!", or "The Beast Captain's Unspeakable Secret."
In truth, the peculiar hobby referred to Byakuya's fondness for a wakame seaweed plushie from the living world. They had even secretly photographed Byakuya carefully carving the doll. His refined, handsome face paired with that ridiculous wooden toy created an intensely contrasting effect. It was said that, on the day that issue was released, lovestruck young girls bought up huge quantities of it.
Afterward, the Kuchiki Clan bought the papers back at a steep price, and by noon that very day, Senbonzakura's beautiful blade had appeared in the offices of the Omaeda Family and the Kidō Corps...
After that incident, Omaeda lost several pounds, while Asano Kiyoshi spent quite a while serving as a supervisor, dieting alongside him...
As for the secret hidden beneath the barracks, it was actually that Yachiru often sneaked into Byakuya's home to steal fish, then gave them to Jushiro Ukitake or Sister Hana.
The Beast Captain's unspeakable secret was Kenpachi. That guy had no sense of direction, and after Omaeda's exaggerated embellishment, he not only sounded lost all the time, but downright stupid.
This led Kenpachi to come after Asano Kiyoshi and Omaeda with his sword. Unfortunately, Yachiru had been