Hai Lu Feng Company
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Entity Info
Original Name:海陆丰公司Gender:NeutralScope:Novel-specificStatus:ActiveSource:AIOccurrences:2619Chapters:296
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Contents
- 1Biodata
- 2Story Role / Major Arcs
- 3Financial Growth and Scale
- 4Core Technologies and Intellectual Property
- 5Operations and Industrial Footprint
- 6Corporate Policies
- 6.1Governance and personnel
- 6.2Supplier and quality controls
- 6.3Confidentiality and intellectual property
- 7Relationships
- 8Recognition and Local Impact
Biodata
| Feature | Details |
|---|---|
| Name | Hai Lu Feng Company (海陆丰公司) |
| Alias(es) | Hai Lu Feng Agricultural Technology Company; later renamed Hai Lu Feng Agriculture and Technology Group, commonly called Hai Lu Feng Group 10 315 |
| Type | Privately owned agriculture and technology conglomerate 166 315 |
| Founder / Owner | Jiang Miao; initially operated as his sole proprietorship 28 |
| Headquarters | Shanmei, Seres; the new headquarters is located at Xiao Nan Mountain 210 |
| Occupation / Role | Research, production, processing, retail, logistics, energy, manufacturing, and agricultural development group 243 315 |
| Status | Active 337 |
| First Appearance | Chapter 9: “Recruitment” |
Story Role / Major Arcs
| Arc | Developments |
|---|---|
| Founding and opening | Jiang Miao recruited the company’s first employees for purchasing, logistics, and sales. A resort hotel was converted into the original office site, its sign replaced with that of Hai Lu Feng Agricultural Technology Company. The company held its grand opening on June 27. 9 10 11 |
| Eel-fry breakthrough | Hai Lu Feng entered the domestic elver market with artificial eel-breeding technology and high-survival elvers. From September through November, it sold 38 million elvers for 100.32 million yuan. 21 |
| International licensing and trade-secret theft | The company sold Kagoshima Eel Company exclusive Eastern Ying rights to its eel-breeding technology for US$30 million. After employee Xiao Cai stole a feed formula, Hai Lu Feng pursued legal action against Ryukyu Xihai Seedling Company and coordinated a Japanese lawsuit through Kagoshima. 24 33 35 |
| Diversification | Hai Lu Feng expanded from eel farming into Egyptian Catfish feed and fish meal, canned food, strawberries, edible fungi, gold and silver processing, real estate, and agricultural planting projects. 56 57 107 118 |
| Independence from outside capital and platforms | Jiang Miao rejected acquisition and investment offers from An Yi Investment and White Cedar Investment. The company subsequently developed the Hai Lu Feng Specialty Store APP to avoid e-commerce-platform commissions and dependence. 89 124 |
| National agricultural expansion | The company developed durian, banana, oil tea, alfalfa, soybean, mushroom, and desert-farming projects across Qiongzhou, Gannan, Mo Nan, and other regions. Its Horqin Sandy Land development project was scheduled for full implementation within five years. 148 175 180 183 |
| Energy and industrial expansion | Hai Lu Feng commercialized microbial fuel cells and publicly launched Sponge Battery technology, using a battery-leasing model and supplying joint ventures, energy-storage operators, ships, and battery-swapping systems. 206 227 228 |
| Upgrade into a conglomerate | By June 2027, the company had upgraded into a group with 43 wholly owned subsidiaries and 15 joint ventures or associated companies. Its businesses included agriculture, food, energy, logistics, batteries, airships, automobiles, retail, and tourism. 243 |
| Overseas expansion | After initially avoiding high-risk overseas ventures, Hai Lu Feng established its first overseas branch in Bangkok, Siam. Its investments there focused on tropical fruit, mineral resources, recycling, and power services rather than food crops or strategic crops. 220 311 |
Financial Growth and Scale
| Period | Reported results | Notes |
|---|---|---|
| September–November | 38 million elvers sold; 100.32 million yuan in total sales | November sales alone reached 39.97 million yuan. 21 |
| January | 162.91 million yuan revenue; 77.2 million yuan profit | The company retained more than 114 million yuan in working capital. 28 |
| 2026 year-end | 9.225 billion yuan net profit | The company also planned 87.01 million yuan in virtual-share dividends. 208 |
| 2027 annual report | 857.9 billion yuan revenue; 28.7% gross profit margin | Growth was attributed to technology, product quality, cost-effectiveness, and brand strength. 267 269 |
| Later half-year report | 1.5 trillion Hua Yuan revenue; 776.1 billion Hua Yuan net profit | The group reported 1.3247 trillion Hua Yuan in cumulative reserve funds. 337 |
Core Technologies and Intellectual Property
| Technology / Product | Documented applications |
|---|---|
| Artificial eel breeding technology | Produced high-survival elvers for the domestic market and was licensed internationally. Kagoshima Eel Company received exclusive rights for Eastern Ying. 21 24 |
| Eel and Egyptian Catfish feed | Hai Lu Feng registered 163 patented eel-feed formulas and 67 patented Egyptian Catfish-feed formulas. Its feed reduced eel feed-to-meat ratios, shortened growth cycles, and included a formula that reduced geosmin odor in eels. 123 |
| Egyptian Catfish fish-meal technology | The company built a supply chain around contracted Egyptian Catfish farmers, fish meal, fish oil, fish balls, and de-odorizing feed. It licensed related technology to domestic feed producers including Hai Da Group. 73 123 143 |
| Artificial cultivation technologies | The company developed and commercialized white truffles, morels, strawberries, durians, bananas, oil tea, alfalfa, and Fairy Bean Soybeans. 43 103 159 180 |
| Microbial fuel cells | Hai Lu Feng registered 377 microbial-fuel-cell patents within roughly half a year. Its Gongping Town experimental project supplied electricity to company facilities while producing biogas and organic fertilizer from agricultural waste. 200 206 |
| Sponge Batteries | The company introduced Sponge Batteries for energy storage, grid regulation, battery swapping, electric transport ships, and vehicle power systems. It retained control through battery-cell leasing and technical standards. 227 228 229 |
| New biological materials | The group registered patents for artificial spider silk and artificial silkworm silk, using related materials in transport-airship, automotive, construction, and container projects. 240 241 243 255 |
Operations and Industrial Footprint
| Sector | Documented operations |
|---|---|
| Aquaculture | The Lufeng Aquaculture Base covers 5,460 mu, including 4,500 mu for farming. Its species include salmon, giant conches, ornate spiny lobsters, spotted Dongfeng snails, mantis shrimp, king crab, and Arctic sweet shrimp. 211 |
| Planting and agricultural cooperation | The company contracts growers and farmers while controlling planting scale, production schedules, quality standards, and purchase prices. It requires contracted durian and banana growers to sell designated fruit back to Hai Lu Feng. 180 236 |
| Retail and catering | Hai Lu Feng Specialty Stores, warehouse supermarkets, food houses, cold-meal restaurants, and Western Fast Food use the group’s own agricultural supply chain. The group owned approximately 2,471 stores and 425 warehouse supermarkets across its operating regions. 235 277 309 321 |
| E-commerce and procurement | The Hai Lu Feng Specialty Store APP began as a direct sales platform for company products. The Hai Lu Feng Procurement Network later connected more than 3,000 registered suppliers and bidders. 169 200 |
| Logistics | Hai Lu Tong Express oversees marine, airship, highway, and high-speed-rail logistics. It operates 79,000 large trucks, 358 transport airships, 441 transport ships, 2,137 warehouses, and 32,000 distribution points. 332 |
| Manufacturing | The group established an airship-manufacturing subsidiary and acquired Weltmeister Automobile’s Huangzhou and Yongjia factories, creating Panshi Automobile. 240 243 |
| Public transport | Hai Lu Feng acquired 80% of Shanmei Bus Company for one yuan and invested an additional 200 million yuan to restructure its operations. 216 |
Corporate Policies
Governance and personnel
- Jiang Miao treated personnel, procurement, and finance as the company’s three core powers and personally reviewed nearly every early hire. 26
- The company introduced employee grades across five major levels—D, C, B, A, and S—with 20 sub-levels. Promotion is tied to service years and contributions. 217 269
- A virtual-share pool equivalent to 5% of company shares was established for employee bonuses, alongside housing provident-fund support and performance-linked benefits. 57
- Executives are barred from managing business in their hometowns under the cross-regional appointment and avoidance system. 238
Supplier and quality controls
- Supplier payments follow the “1361” model: one-month settlement, 30% advance payment, 60% upon delivery, and 10% after acceptance. 144
- Suppliers and technical-license partners can be blacklisted for contract breaches, product-quality failures, illegal activity, or labor and environmental violations. 241 337
- The company applies multi-stage quality inspections to contracted agricultural products and distinguishes self-operated produce from cooperative-farmer produce through labeling. 202 223
Confidentiality and intellectual property
- Following the feed-formula theft, Hai Lu Feng expanded its security department from 27 to 58 personnel and brought in outside security specialists to strengthen confidentiality systems. 145
- The company responds to unauthorized use of its domestic technologies through patent enforcement and lawsuits; foreign firms found to have stolen its technology can be excluded from the Seres market. 145
- In a later quota-corruption investigation, the Supervision Department disciplined 46 employees and canceled improperly obtained planting allocations covering 8,700 mu of durians and 16,400 mu of bananas. 237
Relationships
- Jiang Miao — Founder, owner, chairman, and final decision-maker; he directed the company’s technology commercialization, hiring, expansion, and external negotiations. 28 56 89
- Kagoshima Eel Company — Eastern Ying licensee for eel-breeding technology; received regional exclusivity and later cooperated in litigation against Ryukyu Xihai. 24 35
- Brown Company — European technology licensee that signed a US$30 million eel-breeding technology agreement. 52
- Hai Da Group — Feed-industry partner that licensed Egyptian Catfish fish-meal and de-odorizing-feed technologies. 123 143
- Feed Association — Industry body that invited Jiang Miao to become a vice president and encouraged reduced-fee production authorization for domestic fish-meal producers. 143
- Shanmei local government — Benefited from the company’s taxes, employment, investment, tourism promotion, and supply-chain spending; local authorities provided protection and development support. 102 233
Recognition and Local Impact
- Hai Lu Feng won the Technology Breakthrough Award and Industry Up-and-Coming Enterprise Award. 63
- It prepaid 187.68 million yuan in first-half taxes, prompting VIP-level service from the local Tax Bureau. 102
- In Ma Gong Town, more than 90% of residents were described as having a direct or indirect connection to the company through employment, contracted farming, land leasing, material collection, or local services. 132
- Its Shanmei tourism campaign generated 2.29 million tourist visits and 837.14 million yuan in cumulative Golden Week consumption with partner businesses. 233
- The company’s specialty-store APP gained more than 4 million users in its first day of large-scale gift-based promotion. 169