Ch. 121Promotion (Medium)
Key Plot Points and Events
- Jianghai Food House opens, targeting affordable chain fast food customers.
- The first customers, migrant workers, try the special grilled fish bento box and are satisfied with the taste and price.
- The restaurant's opening promotion includes a sightseeing tour of Ma Gong, where customers can visit Egyptian Catfish farms, factories, and other facilities.
- The tour aims to change customers' perception of Egyptian Catfish and promote Hai Lu Feng Company's products.
- The promotion is successful, leading to an increase in customer traffic and sales of the company's products.
Character Developments
- Ye Meiya, the manager of Jianghai Food House, is professional, knowledgeable, and confident in promoting the company's products.
- The shills hired by the company successfully guide customers' perceptions about Egyptian Catfish.
- Customers, initially skeptical, become more accepting of Egyptian Catfish and other company products after the tour.
Significant Themes
- Overcoming prejudice and changing perceptions, in this case, about Egyptian Catfish.
- The power of transparency and honesty in business and marketing.
- The importance of customer education and experience in building trust and loyalty.
Character Interactions
- Ye Meiya interacts with customers, providing information and addressing their concerns.
- Shills interact with customers, subtly guiding their perceptions and opinions.
- Customers interact with each other, discussing and sharing their thoughts about the company's products and the tour.