How to Publicize

Build momentum?

In a plane with an incomparably vast territory, how could one create the greatest possible stir, make a name for oneself in the shortest time, and ensure that nearly everyone knew about them?

That was a difficult problem!

A highly technical difficult problem.

Because the distance information could spread, the level of response it generated, and how long it remained popular were mainly determined by three factors:

First, how explosive was the information itself?

If the information was all about domestic squabbles and trivial matters, its appeal would probably be quite limited. It would not qualify as "explosive" and could easily be ignored.

But if the information said that a world war had broken out and everyone would be dragged into a terrible conflict, then its explosiveness would be utterly terrifying. It would spread at an astonishing speed, since it concerned everyone's lives and livelihoods.

Second, how advanced were the tools used to spread information?

If technological development was backward and people mainly relied on word of mouth, messengers on horseback, or, at best, carrier pigeons to relay information, then dissemination would probably be extremely inefficient. It would also be easy for rumors to become distorted, exaggerated, or even misconstrued, causing the information to lose accuracy and limiting how far it could spread.

But in a technologically advanced world, with radio transmission towers, relay satellites, and fiber optics capable of transmitting massive amounts of data, information could travel extremely quickly and retain greater accuracy. Though there would still be some distortion and editing, it was still vastly superior to eras with backward communication technology. In such an age, information traveled as fast as light.

Third, did the information have enough discussion value to keep people talking and paying attention for a long time?

If it was merely entertainment