Pet Adventure had become a hit.
The magical, dreamlike advertisement at Binhai Square spread completely through Moments, Weibo, and self-media promotion.
Some media professionals began interpreting the purpose behind this little game from the Ant Army Group.
To obtain game pets, players had to search for and capture them outdoors. The main places where pets appeared included sports fields, parks, leisure plazas, and other environments with good surroundings, encouraging users to spend more time outdoors.
Pet food and decorations for pet nests required energy earned through exercise and low-carbon activities. Meanwhile, the adventure forest where pets traveled in the virtual world was Marching Ant Forest in reality, with a purpose similar to Alibaba's Ant Forest.
The more outdoor exercise and low-carbon activities one did, the prettier and stronger their Holographic Pet became. Moreover, Holographic Pets possessed Artificial Intelligence and could communicate with people, making them virtual pets.
Multiple themes came together perfectly in Pet Adventure. After a period of quiet, this pet-raising mini-game had now become a nationwide hit once again.
The Ant Army Group had already begun supplying Miniature Holographic Projectors to phone manufacturers worldwide. Holographic Phones had long since become widespread and occupied the mainstream market. Anyone with a Holographic Phone could raise a Holographic Pet, and placing two Holographic Phones together could even summon their respective pets to battle.
As a mini-program, the game was embedded in the Ant Army account platform, Ant Nest, much like Ant Forest. Anyone with an Ant Army Group phone had an Ant Nest account, so the user base was more than sufficient.
Its meaning, themes, audience reach, and entertainment value all aligned with the preferences and habits of young people today, making the game a complete sensation.
The game's popularity also drove the spread of the Ant Army platform, Ant Den.