Starting the Plan! (Please Read On)
Wang Ye's family dealt in antiques, operating through unofficial channels. He had never paid attention to any market theories before, but after hearing Luo Yao explain it, a thought suddenly occurred to him. "So what you mean is, when there's a Price War, we shouldn't get involved instead?"
Luo Yao nodded.
Wang Ye waited for him to explain, but after nodding, Luo Yao said nothing more, which made him anxious.
"Boss, you need to explain this to me. If we don't fight a Price War, what should we do instead?"
"Make use of the efficiency of public perception," Luo Yao reminded him.
Wang Ye looked at Wu Tianming, who merely spread his hands.
"What does that mean?" Sergei had become interested in what Luo Yao was saying as well.
"Simply put, when everyone is fighting a Price War, you need to make your product's image distinctive—high-end enough, novel enough."
"That way, amid a sea of low-priced products, customers will become curious about yours and then look into it."
"Of course, you need real strength before taking the high-end route. Otherwise, no one will buy into it."
"Humans naturally like things that are both good and cheap, but the more high-end a product is, the more it can become a customer's calling card. If you understand that, you'll know how to deal with a Price War."
Wang Ye mulled over those words, then stood up not long afterward. "Boss, I want to call my dad."
Luo Yao did not ask why and simply let him leave.
The moment Wang Ye stepped outside, he called his father.
"Dad, I need to tell you something. When competing with Tengyuange, we shouldn't focus on prices. We should focus on product selection, packaging, and service. If possible, you should