The same scene played out at Alibaba headquarters.
After Jack Ma learned about the products being sold on Pinduoduo,
the corners of his lips curled in a disdainful smile.
"President Ma, should we take action?"
the secretary asked Jack Ma.
Jack Ma smiled and shook his head.
"I'll bet that Xiao Bei's Pinduoduo won't last a year. After the first batch of users, they'll probably abandon this app right away!"
"We just need to stick to our strategy. This Pinduoduo won't get anywhere!"
Jack Ma spoke with great confidence.
He had no intention whatsoever of suppressing a website that sold knockoffs.
Why?
Because customers would abandon it on their own.
But neither Brother Dong nor Jack Ma knew
what Xiao Bei's positioning was. Before Pinduoduo launched, although it had not advertised in first- and second-tier cities,
it had advertised extensively in third-tier cities and below.
From the very beginning, its target audience had not been elites from second-tier cities and above.
Moreover, they had overlooked one more thing.
That was the ten-billion-yuan subsidy for attracting new users.
Xiao Bei's strategy was simple. For the first three rounds of user acquisition campaigns, every new user could receive generous cash rewards.
What Xiao Bei wanted was for these young or middle-aged people who downloaded the app
to bring their relatives and friends onto Pinduoduo.
And for young people, given such an opportunity to get freebies, they would definitely get their parents to download it as well.
And it was precisely these parents who would become Xiao Bei's early source of support.
Because as long as one parent was brought in, it would snowball from there.
There were still more ordinary people in the Xia Kingdom.
Especially middle-aged and elderly people, as well as young people in third-tier cities and below.
The former