WPG0024: Naming the Nourishing Snow Reverse Time Ultimate Repair Cream!

An Huchun's question did not prompt An Wuyang to immediately explain the pricing.

Compared with the price, however, there was something more important that needed to be resolved first regarding the beauty and skincare product made from Bitter Orange Blossom Essential Oil and Aloe Vera Gel.

For example: coming up with a nice name!

That was right!

A nice name was very important!

A nice name brought a good first impression, something people easily overlooked.

When it came to "nice names," many overseas brands actually did very well.

Take Patek Philippe, for example. If translated literally, it would be "Patek Philippe."

Wouldn't "Patek Philippe" sound rather ordinary as a brand name?

But what if it were called "Patek Philippe"?

Likewise, Bayerische Motoren Werke, if translated literally as "Bavarian Motor Works," would that not sound extremely ordinary, even a little like a small-town enterprise?

But what if it were called BMW?

There were many other examples, including Make Up For Ever from France, translated as "A Dream of Fleeting Life," a line from the famous poet Li Bai: "Life is but a fleeting dream; how much joy can it hold?"

Revlon from White Eagle was another example. Its Chinese name, "Radiant Dew," also came from a line by the poet Li Bai: "Clouds inspire thoughts of her attire, flowers her beauty; spring winds brush the railing, and radiant dew enriches her charm."

These foreign brands all had beautiful Chinese names in the Xia Kingdom.

This showed just how important a good name was!

For the beauty and skincare product made from Bitter Orange Blossom Essential Oil and Aloe Vera Gel, the most important thing now was to come up with a good name before considering its pricing and marketing strategy.

"Dad, I think we should give this product a name first." An Wuyang offered his suggestion.

Li Wenya agreed. "I think we should name it first, too."

"That makes sense!" An Huchun agreed. After thinking for several seconds, he said, "What do you think of calling it Bitter Orange Flower Essence?"

"..." An Wuyang was speechless.

In An Wuyang's opinion, the name "Bitter Orange Flower Essence" was almost equivalent to names like "Little Black," "Little White," "Wealthy," or "Lucky."

What was there to ask about such a name?

That naming style was only suitable for a science-and-engineering man like An Huchun!

Li Wenya rolled her eyes at An Huchun and rejected the idea. "That name is too ordinary."

"But our product works well enough. Wouldn't an ordinary name be fine, too?" An Huchun offered his reasoning.

"Besides, extreme vulgarity is elegance. What do you think?" An Huchun tried to persuade Li Wenya and hoped An Wuyang would support him.

But An Wuyang immediately objected. "I think we should come up with a nicer name. Even something flashy and impractical, or overly ornate, would be better than this 'Bitter Orange Blossom Essential Oil.'"

Li Wenya agreed. "Old An, you don't understand the cosmetics market."

In the cosmetics market, whether it was a domestic brand or an imported overseas brand, which product did not have an overly ornate name?

Take La Mer, for example. What were those "Gilded Radiance Rejuvenation XX Series" products, and those "Tourmaline Radiance XX Series" products? Weren't those just flashy names?

"Gilded Radiance Rejuvenation" and "Tourmaline Radiance"—weren't they simply flashy names designed to make people feel impressed without understanding why?

An Wuyang leaned more toward that kind of naming style.

If that approach were applied to "Little Black," the name should be "Loyal, Brave, Mighty, and Majestic Dark Swan."

Both names described a black dog, but there was no need to say which one would interest people more, right?

If they insisted on choosing "Little Black," An Wuyang could only give it a thumbs-up!

"Then what name do you think would be better?" An Huchun prepared to hear An Wuyang and Li Wenya's expert opinions.

Li Wenya looked at An Wuyang.

An Wuyang searched his phone for the names of other cosmetics brands so he could avoid those naming styles. After considering it for a while, he began to explain.

"I plan to split this product into two categories. We'll name the current beauty and skincare product made by mixing Bitter Orange Blossom Essential Oil and Aloe Vera Gel the Nourishing Snow Reverse Time Ultimate Repair Cream." An Wuyang came up with an extremely flashy name.

Li Wenya smiled and immediately agreed. "That name is great!"

The name was both flashy and descriptive of its effects. It also conveyed the level of those effects and identified the product category.

For example, "Nourishing Snow" and "Reverse Time" described the product's effects.

"Ultimate" indicated the product's grade.

"Repair Cream" identified the product as a cream.

An Huchun complained, "Isn't that name too long?"

"As everyone knows, the longer a name is, the more attention it gets." An Wuyang joked.

"What about the second product?" An Huchun ignored the naming issue.

"Dad, you said earlier that this product's effects would vary according to the amount of Bitter Orange Blossom from the Tianjingyan Medicinal Herb Planting Base added to it, right?" An Wuyang asked in return.

An Huchun answered firmly, "That's right."

"Is there a critical point?" An Wuyang asked again.

"There is. According to our subsequent research, the Bitter Orange Blossom Essential Oil from the Tianjingyan Medicinal Herb Planting Base must have a concentration of at least ten percent to activate its effects of eliminating dullness and restoring a fair complexion." An Huchun explained.

"However, if only a ten-percent concentration is added, the effects of eliminating dullness and restoring a fair complexion will be quite poor, and more time will be needed." An Huchun added.

"For example, if the Bitter Orange Blossom Essential Oil from the Tianjingyan Medicinal Herb Planting Base is used as the raw material at one hundred percent, a single use will produce fairly good results, with effects visible to the naked eye." An Huchun explained more specifically.

"But at a ten-percent concentration, it would take at least ten uses to achieve similar results." An Huchun added.

An Wuyang asked a third question. "How long do the effects last?"

"The effects of eliminating dullness and restoring a fair complexion are relatively stable. For example, if someone tans in the sun and then uses our product to restore their fair complexion, the effect will remain relatively stable as long as they do not get tanned by the sun again." An Huchun explained.

"However, as time passes, the condition of the skin will change due to dietary habits, aging, the effects of medication, and so on." An Huchun gave a rigorous answer.

"Also, if someone wants to maintain soft, hydrated skin, they will need to keep using our product." An Huchun brought up another situation.

"It was precisely because of this that we carefully avoided explicitly claiming that the product could maintain soft, hydrated skin, thereby preventing overly meticulous consumers from reporting us for false advertising." An Huchun explained.

Such reports really did happen!

After all, advertising laws had become increasingly strict. If a company was suspected of false advertising, consumers could genuinely sue it, which was why An Huchun preferred to avoid unnecessary trouble.

"Then what is the minimum amount needed to maintain the effect of soft, hydrated skin?" An Wuyang asked.