Naming: Ningzhi Ruoxue Against Time Ultimate Repair Cream!

Faced with An Huchun's inquiry, An Wuyang did not immediately address the pricing issue.

Because compared to pricing, there were more important matters to resolve regarding the beauty and skincare products made from Bitter Orange Blossom Essential Oil and Aloe Vera Gel.

For instance: coming up with a nice name!

Yes!

A good name was crucial!

A pleasant name would create a strong first impression—a detail easily overlooked.

On the topic of "good names," many overseas brands actually did this exceptionally well.

Take PATEK PHILIPPE, for example. A direct translation would be "Patek Philippe."

If it were branded as "Patek Philippe," wouldn't that feel rather ordinary?

But what if it were called "Patek Philippe" in Chinese as "Bai Da Fei Li"?

Another example: Bayerische Motoren Werke. A literal translation would be "Bavarian Motor Works," which sounds quite mundane, even a bit like a township enterprise.

But what if it were called "BMW" in Chinese as "Bao Ma"?

There were many similar cases, including Make Up For Ever from France, translated into Chinese as "Fu Sheng Ruo Meng," inspired by the famous poet Li Bai's line: "Life is but a dream; how much joy can there be?"

And Revlon from the White Eagle, whose Chinese name "Lu Hua Nong" also came from Li Bai's verse: "Clouds think of her garments, flowers of her face; spring breezes brush the railing, dew thickens the bloom."

These foreign brands all had beautiful Chinese names in the Xia Kingdom.

This showed just how important a good name was!

Now, for the beauty and skincare products made from Bitter Orange Blossom Essential Oil and Aloe Vera Gel, the top priority was to pick a nice name, then consider pricing and marketing strategies.

"Dad, I think we should name this product first," An Wuyang offered his suggestion.

Li Wenya seconded, "I agree we should name it first."

"Makes sense!" An Huchun nodded, then after a few seconds of thought, he replied, "What do you think of calling it 'Bitter Orange Blossom Essence'?"

"..." An Wuyang was left speechless.

In his view, a name like "Bitter Orange Blossom Essence" was almost as bad as "Little Black," "Little White," "Wang Cai," or "Lai Fu."

How could he even comment on such a name?

It was the kind of naming only a tech-minded guy like An Huchun would come up with!

Li Wenya shot An Huchun a glare and dismissed it, "That name is too plain."

"But our product's effects are good enough; a plain name should work, right?" An Huchun argued.

"Besides, the vulgar can be refined—don't you think?" An Huchun tried to convince Li Wenya and hoped An Wuyang would back him up.

But An Wuyang directly countered, "I think we should come up with a nicer name. Even something flashy and superficial would be better than 'Bitter Orange Blossom Essence.'"

Li Wenya agreed, "Old An, you don't understand the cosmetics market."

In the cosmetics market, whether domestic brands or imported ones, didn't every product have a flashy name?

Take La Mer, for example. Their "Gilded Radiance XX Series" or "Tourmaline Brightening XX Series"—weren't those just flashy names?

What was "Gilded Radiance" or "Tourmaline Brightening"? They were just fancy names to make people impressed without understanding why.

An Wuyang leaned toward this kind of naming.

If you applied it to "Little Black," it would be something like "Supreme Loyal Brave Majestic Black Crane."

Both described a black dog, but which name sparked more interest? Need it be said?

If someone insisted on "Little Black," An Wuyang could only give them a thumbs-up!

"So what name do you think is better?" An Huchun was ready to hear the brilliant ideas from An Wuyang and Li Wenya.

Li Wenya looked at An Wuyang.

An Wuyang searched on his phone for names of other cosmetic brands to avoid overlaps, then thought it over before speaking.

"I plan to split this product into two. I'll name the current beauty and skincare product made from Bitter Orange Blossom Essential Oil and Aloe Vera Gel as 'Ningzhi Ruoxue Reverse Time Ultimate Repair Cream,'" An Wuyang offered a flashy name.

Li Wenya smiled and immediately seconded, "That name is great!"

The name was both flashy and descriptive of its effects, highlighting the product's grade and category.

For instance, "Ningzhi Ruoxue" and "Reverse Time" indicated the product's effects.

"Ultimate" denoted the product's top-tier quality.

"Repair Cream" specified the product type as a cream.

An Huchun complained, "Isn't that name too long?"

"As everyone knows, the longer the name, the more attention it gets," An Wuyang joked.

"And the second product?" An Huchun skipped the naming issue.

"Dad, you mentioned earlier that this product's effects vary depending on the amount of Bitter Orange Blossom from the Tianjingyan Medicinal Herb Planting Base added, right?" An Wuyang asked back.

An Huchun confirmed, "Yes."

"Is there a threshold?" An Wuyang asked again.

"Yes, based on our follow-up research data, the Bitter Orange Blossom Essential Oil from the Tianjingyan Medicinal Herb Planting Base needs at least a 10% concentration to trigger the effects of eliminating dullness and brightening the skin to a fair complexion," An Huchun explained.

"However, if only a 10% concentration is used, the effects of eliminating dullness and brightening the skin will be quite poor, and it will require more time," An Huchun added.

"For example, if 100% of the raw material is Bitter Orange Blossom Essential Oil from the Tianjingyan Medicinal Herb Planting Base, then just one use will yield noticeable results—results that are visible to the naked eye," An Huchun elaborated further.

"But with a 10% concentration, it would take at least ten uses to achieve a similar effect," An Huchun supplemented.

An Wuyang asked a third question, "What about the retention of these effects?"

"The effects of eliminating dullness and brightening the skin are relatively stable. For instance, if someone gets tanned by the sun and then uses our product to restore fair skin, as long as they aren't re-exposed to the sun, the fair complexion can be maintained relatively steadily," An Huchun explained.

"However, over time, due to dietary habits, aging, and the influence of medications, skin condition will also change accordingly," An Huchun gave a precise answer.

"Additionally, if one wishes to maintain a supple and hydrated skin state, they need to continue using our product," An Huchun mentioned another scenario.

"It's precisely because of this that we've been cautious not to explicitly list the effect of maintaining skin hydration in our claims, to avoid certain nitpicky consumers reporting us for false advertising," An Huchun clarified.

Such reports have indeed occurred!

After all, advertising laws are becoming increasingly strict, and if suspected of false advertising, one could actually be sued by consumers. So An Huchun chose to avoid unnecessary trouble.

"Then what's the minimum retention level needed to maintain skin hydration?" An Wuyang asked.