Su Dong had always felt that the media all over the world had no scruples whatsoever, especially the United Kingdom, the birthplace of paparazzi.
Competition among the British media was extremely fierce, which had also created their utterly shameless way of doing things.
Take The Sun, for example. To boost sales, the newspaper had even openly used Page 3 Girls to attract readers.
But in British media circles, there was one thing all media outlets were especially happy to do: create stars.
Many domestic fans and media outlets believed that England's young players were massively overhyped. Pick any new prospect, and they all seemed to want to headbutt Su Dong, punch Ronaldo, and step on Messi, as if they were once-in-a-century geniuses.
All of this was the media's handiwork.
Readers liked seeing it, so the media catered to their demands and churned out hype like crazy.
To some extent, the more stars they created, the more material they had to exploit.
Even if these young talents were quickly exposed as ordinary players, it did not matter. Readers were forgetful, and the media could easily use all kinds of historical revisionism and tricks to make them believe that it was not the media that had overhyped them, but that the supposed geniuses themselves had failed to live up to expectations and ruined their own potential.
In such an environment, it was easy for young players who had only just begun to emerge to develop the illusion that they were truly incredible and could casually destroy everything in their path. This made it easy for these inexperienced boys to lose their way, or even bring their careers to a standstill.
Take Manchester United's prodigy Rafael Morrison, for example. His talent was beyond question, and even Ferguson had high hopes for him. But