"We are deeply honored to announce that we have signed a lifetime contract with Chinese superstar Yang Yang. He has brought tremendous value to our business, brand, and shares."
Nike simultaneously released an official statement to the world through its official website, Twitter, and other channels.
"We have maintained a partnership with Yang Yang for many years. Whether during his career or in the future, we have seen even greater potential in him. This ultimately prompted us to sign this lifetime contract with him, because we believe he will become our most valuable asset."
Nike's sudden official announcement quickly caused a huge stir among media outlets and fans around the world.
Even before this, the media had already reported that both Nike and Adidas wanted to sign Yang Yang. Adidas had shown the greatest sincerity because they had seen how rapidly Nike's business had grown in Asia, especially in the Chinese market, after signing Yang Yang.
Some Spanish media outlets even reported that Adidas had asked Real Madrid to persuade Yang Yang to switch from Nike to Adidas, and that the German brand was willing to offer the highest sky-high contract for that purpose.
But surprisingly, Yang Yang ultimately signed with Nike anyway—and it was a lifetime contract at that. This completely shattered all of Adidas's hopes. From then on, Yang Yang was thoroughly tied to Nike's chariot.
Countless media outlets and fans reposted and discussed the news, especially wondering how much Nike had paid in sponsorship fees after signing the lifetime contract with Yang Yang. Just how valuable was the contract?
Before long, some people speculated that under the contract, Nike would pay Yang Yang €25 million in sponsorship fees every year. Not only that, but Yang Yang's personal brand sold extremely well through Nike's channels, allowing him