Hobart understood perfectly well that if they used conventional publicity methods, people would first assume it was an advertisement and would not read it carefully.
Second, they would need a great deal of space to explain what a light bulb was, what electricity was, and so on. Very few people would read to the end.
It was better to promote it lightly through this sort of apology, while specifically stating that residents around Order Square had all gone to the relevant departments to file complaints, forcing them to publish an apology.
But the bulbs had only lit up yesterday. How could anyone have complained so quickly? Since when had the Loen Kingdom's bureaucratic system operated so efficiently?
This was simply a performance Hobart had arranged in advance. Yet because the method was novel, it easily achieved the desired effect.
At this time, newspapers were an important channel through which gentlemen and ladies obtained information. Thus, whenever they had time, they would generally read most of the newspaper over breakfast, so they would have something to discuss with their colleagues.
As a result, most of Backlund's middle class learned about the experiment at Order Square that day.
And through their limited knowledge, they tried to explain such new things as electricity and light bulbs.
This was a widespread popularization of knowledge related to electrical science. Although the direction of that popularization was not necessarily correct, they had voluntarily learned the basic principles of electricity and light bulbs.
Whenever they passed Order Square, people would look toward the bulb still shining in the middle of the square.
Even during the day, its brightness was clearly visible.
For two or three days in a row, light bulbs remained a popular topic.
But after four or five days, the topic's popularity had mostly faded.