Tugging One Hair Moves the Whole Body!
The result of Group Buying lowering Alipay's priority was that Alipay began promoting itself even more aggressively offline. Aside from the Linchuan strategic brands that had already been confirmed, Alipay's ground promotion teams visited practically every store.
Brother, do you want a payment box?
At first listen, it sounded like they were selling dishes! And at this stage, Alipay's primary targets were the stores controlled by Group Buying.
After Group Buying lowered its payment priority, these were the users Alipay was losing at a rapid pace.
But not everyone used Group Buying to buy a voucher before dining out. They simply felt that buying vouchers through Group Buying was cheaper and that they would get ripped off at offline stores. That was the subconscious mindset created by the insane money-burning of the Group Buying War. Pang Rui believed that as long as Alipay payments offered sufficient discounts, why would people have to rely on Group Buying, the middleman, for dining and shopping? Thus, after conducting their research, Alipay held a meeting to discuss consumer subsidies for the restaurant market.
They were going to burn money to make paying with Alipay cheaper than online group purchases through Group Buying!
At around the same time, the Eleme and Koubei Website teams headed to Hangzhou and gathered at Alibaba's headquarters, in the Alipay business group's office building.
This was the second step of Pang Rui's plan.
"I have a feeling Eleme's opportunity has arrived."
Zhang Xuhao felt his heart pounding. It was as if all his humiliation could finally be washed away.
Chen Jiaxin could not help nodding as well. "General Pang must be planning to merge Eleme and Koubei Website into Alipay."
"Let's go meet General Pang."
The two of them entered the Alipay business