Come and Share the Cake of Group Buying

Let's Divide Up the Group-Order Cake

"Let me see what's going on."

His colleague took the data sheet from him and glanced at it. "That looks like normal growth. Tonight's Headlines is promoting Douyin, so this kind of result isn't surprising."

Wang Bolin looked at him. "Isn't it?"

"What part do you find strange?"

"You know we used to do software promotion before joining this company, right? I've dealt with Tonight's Headlines' promotion channels before. Strictly speaking, this channel shouldn't have such strong staying power."

Wang Bolin explained his thoughts and pointed out the increasingly steep growth curve to his colleague. "The acceleration is increasing. Isn't that strange?"

His colleague froze for a moment, then lowered his head to examine it again, his brow furrowing.

Advertising was called advertising because it was marketing. No matter how high a channel's distribution efficiency was, its subsequent effects would continue to decline.

When an advertisement appeared for the first time, perhaps three out of ten people would choose to take a look.

The second time, maybe two of the remaining seven would do so.

By the third time, perhaps only one out of four would, or even none at all.

But according to Wang Bolin's records from this period, taking the data from the videos recommended on the front page as an example, Douyin's overall traffic was growing larger and larger, with a very obvious acceleration.

"I don't think it's a big deal. In our line of work, we can't blindly trust our past experience."

"Blindly trust it?"

His colleague returned the data sheet to him. "It's the 4G Era now, and the network is speeding up too. A lot of our previous data and experience aren't very useful as references anymore."

Wang Bolin pursed his lips. "That's true."

"More importantly, the annual