Crossover King

Long afterward, when fireworks bloomed across the sky outside the window and firecrackers crackled through the courtyard, Wang Bolin suddenly came to his senses.

He reached out and opened Douyin, then selected the fourth function beneath the avatar on the right: repost.

Unlike other apps, tapping repost on Douyin did not share the video to another app. Instead, it prompted you to download the video.

While the video was being downloaded, a watermark was automatically added in the upper-right corner, along with an end page.

At this point, Wang Bolin broke out in goosebumps all over.

Most apps on the market used links for content sharing.

I found a fun video and sent it to your WeChat. Once you received it, you would see a link. You could only watch it after tapping the link.

But Douyin let users save and share the actual video itself.

Once he understood this, Wang Bolin suddenly realized why Douyin's growth figures were accelerating so rapidly.

When someone saw a fun video on Douyin, they could use the save function to send it to a friend. After watching it, the friend might find it interesting too and casually forward it to another friend.

Then came the friend's friend, and the friend's friend's friend...

The video could break free of the platform. It was not restricted by its environment. As long as the content was interesting, it could easily be forwarded hundreds or thousands of times, or even spread to other media platforms.

Take this New Year's red-envelope video, for example. Wang Bolin alone had received it three times. One could imagine how far the video had spread.

And Douyin had countless videos like this...

The person who had settled on this sharing method did not care where the videos went. He only needed to