Jiang Qin Crosses into Another Field?!

"Bringing tears to my eyes wasn't just last night's wine~"

"Making me reluctant to leave wasn't just your tenderness~"

"Take a walk with me through the streets of Chengdu, oh~"

"Until all the lights go out, without stopping~"

After midsummer, Douyin continued its ferocious growth under the influence of targeted-traffic cards, leaving the other short-video platforms several streets behind.

But so far, Douyin still hadn't produced any nationwide hot topic—until a folk song was uploaded to Douyin.

Folk music had always been a niche genre in China, with a limited audience.

There was a group of people who specialized in singing folk songs, but they had never found an opportunity to stand out.

Yet the explosive popularity of "Chengdu" left everyone except Jiang Qin utterly astonished.

Popularity was a strange thing, as difficult to grasp as art. Sometimes, you couldn't explain why something became popular, but it simply did—and became insanely popular at that.

After Zhao Lei's original recording was added to Douyin's music library, countless video creators began using it.

Even if you simply paired the song with footage of a city street at night, you could get more than ten thousand views.

After that, a group of cover singers also released their own cover videos for the sake of popularity, adding more fuel to the fire.

At Jiang Qin's suggestion, Wanzhong Mall stores across the country also added the song to their playlists and played it on loop, continuously expanding its influence offline.

As time passed, stores around Wanzhong Mall also began playing "Chengdu" on loop.

Tonight's Headlines and Zhihu also occasionally published articles introducing folk music. They would casually use "Chengdu" as an example, spreading the idea that listening to folk music was a sign of refined taste.

Under this wave of promotion, the song truly grew