Zhang Siyu

Biodata

Feature	Value
Name	Zhang Siyu (张思雨)
Alias(es)	“Sister-in-law Pi”; “Pipi wife” — fan-given nicknames 605
Gender	Female
Affiliation	ACG Culture Company (“A Company”)
Occupation/Role	CEO; project manager and principal executor of company initiatives
Status	Married to Fang Zheng 596 627
First Appearance	Chapter 11

Background / History

Zhang Siyu first meets Fang Zheng while applying directly for the vacant CEO position at his newly founded ACG Culture Company. Recommended by her close friend Yang Li, she openly admits that anime production is not her specialty, but distinguishes herself through management expertise and market analysis, including her assessment that Fang Zheng’s work has already affected established interests. 11

After deciding to join, she signs the contract without hesitation and becomes ACG Culture’s CEO. The company initially has only Fang Zheng and Zhang Siyu as formal staff; using the five million yuan in startup funds he provides, she rents a temporary headquarters in Shanghai’s Qinghui Building and begins establishing the company’s structure. 13 16

As the company grows, Zhang Siyu becomes the central executor of Fang Zheng’s plans. She manages recruitment, contracts, finances, project scheduling, promotion, construction, external cooperation, and other daily affairs that Fang Zheng frequently delegates to her. Employees regard A Company’s orderly operation and growth as inseparable from her work. 18 69 161 567

Appearance

Zhang Siyu is described as a short-haired, capable beauty whose manner and bearing project the charisma of a strong businesswoman. She is typically seen in professional attire. 11 50

• Short hair and a sharp, imposing gaze. 11 12
• Often wears business suits; one appearance includes black stockings and high heels. 12 50
• Usually presents a composed, authoritative CEO image, though romantic situations make her visibly nervous and self-conscious. 282 558

Personality

Zhang Siyu is assertive, independent, decisive, and strongly opinionated. She is willing to challenge Fang Zheng when he neglects work, ignores her plans, or creates sudden disruptions to company scheduling. 12 16 19 244

She is intensely responsible toward A Company. Rather than treating the CEO role as a nominal position, she personally handles critical work and fulfills Fang Zheng’s assignments to the best of her ability, even when his hands-off management style leaves her overburdened. 31 244 556

Despite her forceful professional persona, Zhang Siyu has a playful and mischievous side, particularly when teasing Fang Zheng through paperwork or reacting to his unconventional ideas. She also develops an affection for cute anime characters and merchandise. 38 121 353

Her feelings for Fang Zheng initially leave her conflicted. Because Yang Li introduced her to both Fang Zheng and A Company, Zhang Siyu feels guilty about loving someone she believes her friend also likes, leading her to avoid Yang Li and bury herself in work. 283 556

Abilities & Skills

Management and Market Analysis

Zhang Siyu’s professional foundation is management rather than anime production. She is especially capable at analyzing markets, risks, competition, and the practical implications of Fang Zheng’s ideas. 11

• Identified the commercial and political pressure ACG Culture could face after challenging established interests. 11
• Structured the startup company, secured office space, and recruited staff for key departments. 13 16
• Compiles company financial reports and monitors paid-subscriber income. 29 69
• Brings competing music-platform representatives together to improve A Company’s bargaining position. 121

Project Planning and Execution

As Fang Zheng’s primary executor, Zhang Siyu translates broad concepts into budgets, schedules, negotiations, construction work, and operational plans. 131 244

• Advised A Company to manufacture anime-inspired school uniforms itself for greater profit, branding, and quality control. 73
• Managed construction delays and demands while overseeing the tank simulation battle zone. 267
• Coordinated the amusement park’s settlement and acceptance process. 282
• Developed the Anime Carnival transportation plan, securing cooperation with Shanghai transportation companies and providing dedicated itasha-themed buses. 355
• Liaises with relevant departments for major projects, including Shuchiin Academy and development plans for Zhu Yuan district. 245

Promotion and Commercial Development

Zhang Siyu understands the commercial value of A Company’s intellectual properties and adapts her strategies as the company expands. 55 337

• Recognized the potential of the fan economy after Fang Zheng explained character merchandise and fan-oriented products. 55
• Promoted the itasha project successfully after Fang Zheng introduced the concept; the campaign exceeded expectations. 337 349
• Created a verified Weibo account to promote A Company and organized a fan giveaway of limited figures and merchandise. 605
• Was tasked with establishing a publishing house under A Company and publishing the TONIKAWA: Over The Moon For You manga manuscript. 627

Voice Acting

Though not professionally trained as a voice actor, Zhang Siyu’s vocal quality and naturally dominant presence make her suited to portray Esdeath in Akame ga Kill!. 19

• Voices Esdeath after Fang Zheng recognizes that her voice fits the character. 19
• Her commanding personality helps her convey Esdeath’s overbearing, queenly demeanor. 19

Relationships

• Fang Zheng — Chairman, employer, long-term professional partner, and later husband. Zhang Siyu runs the company’s daily affairs and executes his plans; their mutual attraction develops slowly before becoming an open relationship and marriage. 13 556 600 627
• Yang Li — Close friend who recommends Zhang Siyu to ACG Culture. Zhang Siyu later avoids Yang Li out of guilt over her feelings for Fang Zheng. 11 283
• Chen Xianting — Fellow senior employee and romantic rival for Fang Zheng’s affection. They temporarily ally with Yang Li against perceived rivals. 354 567
• Qin Miaomiao — Potential recruit whom Zhang Siyu suggests could become a voice actor because of her musical background. 91
• Kaori — Zhang Siyu’s assistant, involved in discussions surrounding A Company’s publishing plans. 627

Story Role / Major Arcs

Founding of ACG Culture

Zhang Siyu joins as CEO when ACG Culture exists largely in name, then turns it into a functioning company by securing a headquarters, building its organizational structure, recruiting personnel, and handling its operations. 13 16

*Akame ga Kill!* Production

She prepares promotional material for the series and clashes with Fang Zheng when he fails to read her plan. The dispute leads to Fang Zheng realizing that she is well suited to voice Esdeath, which she accepts despite her lack of formal voice-acting training. 18 19

Expansion into Merchandise and Virtual Entertainment

Zhang Siyu helps evaluate fan-economy opportunities, school-uniform production, Luo Tianyi’s use as a virtual company ambassador, and the feasibility and costs of a cross-dimensional virtual concert. 55 73 115 131

Infrastructure and Anime-Culture Projects

She manages major construction and development work for A Company’s expanding 2D-culture initiatives, including the tank simulation battle zone, amusement park, Shuchiin Academy plan, and Zhu Yuan district development. 245 267 282

Anime Carnival Promotion

Zhang Siyu supports distinctive marketing initiatives such as itasha promotion, then handles practical Carnival arrangements including transport coordination, dedicated bus routes, and cooperation with Shanghai public transportation. 349 355

Relationship with Fang Zheng

Zhang Siyu’s attraction to Fang Zheng begins early but remains unspoken due to her guilt toward Yang Li and her reluctance to actively pursue him. After Fang Zheng finally asks her out, their relationship progresses rapidly from an awkward first date to public recognition and marriage. 283 557 563 596 605

Trivia

• Zhang Siyu becomes strongly attached to the cute character posters for Wataten!: An Angel Flew Down to Me, taking them under the pretext of promotional needs. 38
• Fang Zheng’s fans largely ignore her formal CEO introduction on Weibo and instead address her as “Sister-in-law Pi” or “Pipi wife.” 605
• Employees had noticed her feelings for Fang Zheng long before their relationship became public. 558 567