Rise of Australia
Chapter 642

Colonial Turmoil

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Although current television sets posed a massive problem regarding manufacturing costs, abandoning the development of televisions was fundamentally out of the question.

Needless to say how important rear-view television was to people, who wouldn't want to watch a movie or a television show with their family in their spare time?

Of course, this was assuming they had the leisure time for it. If people were not guaranteed sufficient free time outside of work, buying a television would simply mean owning a television rather than actually watching one.

As things stood, for televisions to truly become a household staple in thousands of homes, at least a decade of improvements was fundamentally necessary.

The good news, however, was that Australasia had already achieved widespread popularization in wireless broadcasting and radios, allowing televisions some more time to develop while radios generated further profits.

"Let's start small-scale production, Mr. Baird. The improvements to televisions must not stop either; I'm banking on this fellow taking over the radio's position and becoming people's home appliance of choice." After some thought, Arthur gave his instructions.

Australasia still possessed quite a number of middle-class citizens and the wealthy, and these people were the true current consumers of television.

Televisions could also serve conveniently as prizes to reward those who made contributions, which would incidentally increase the penetration rate of televisions.

Either way, it was a risk-free endeavor; occupying the television market in advance was quite necessary, after all. Brand recognition and reputation constituted a market safeguard within any industry.

"I hope to bring the production cost of televisions below 100 Australian dollars as soon as possible, and maximize the stability during movie playback. This is the key to this fellow being popularized in more households," Arthur said with a smile.

There naturally had to be a sufficient profit

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