Rise of Australia
Chapter 695

Boeing Company

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Pepsi-Cola, which would become world-famous in later generations, was not very well known at present. Such an acquisition did not even make the news in Virginia.

Of course, the most important reason was that the American economy had already collapsed. Thousands of acquisitions were happening across the United States every day. Who would care about a small company with a market value of only a few hundred thousand dollars?

Although Frank had completed the task of acquiring the Pepsi-Cola beverage company, he did not rush to leave. Instead, he high-profilely announced that, as Pepsi-Cola's controlling shareholder, he would inject 1 million US Dollars into Pepsi-Cola.

This had actually been Arthur's instruction. After all, Pepsi-Cola would go through several bankruptcies later in history. If they waited for Pepsi-Cola to develop on its own, who knew how long that would take?

Pepsi-Cola's biggest flaw was that it had no money. As a result, the beverage company invested almost nothing in advertising.

Without advertising, it was impossible to sell anything. People only knew the more famous Coca-Cola. When they saw Pepsi-Cola, they assumed it was a counterfeit product and would never take the initiative to buy it.

Under such circumstances, Pepsi-Cola's sales would only get worse. Even though Prohibition had already begun in the United States, Pepsi-Cola still could not replace alcoholic drinks and become Americans' new beverage.

The 1 million US Dollars Frank had high-profilely invested was, first of all, meant to stabilize the Pepsi-Cola beverage company and prevent its already meager share price from falling any further.

Second, it was meant to give all Pepsi-Cola employees confidence and let them understand just how substantial the capital of the company's new controller was.

Even in 1927, 1 million US Dollars was an enormous sum. In fact, any company worth more than 1

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