Oulaiya, Shiseido, Yadai, and other brands had seen their sales departments plagued by headaches lately. Their flagship stores on Taobao, JD.com, and Pinduoduo had suffered a sharp drop in sales this month.
Whitening essences in particular had barely sold a few bottles over the entire month.
Only anti-aging products had managed to maintain their previous sales figures.
Yet Sanqing Whitening Essence's listing showed monthly sales of over three hundred thousand units, averaging more than ten thousand a day. The results were simply astonishing.
That was only because Sanqing's products kept going out of stock. If they were sold without limitation, the sales volume would be unimaginable.
For an emerging brand, such results were practically earth-shattering. A dazzling new star in the industry was clearly on the rise.
Unfortunately, its product line was still rather thin. It only had four products and lacked basic moisturizing, acne-treatment, and anti-aging lines, leaving opportunities for other brands.
After a meeting at Oulaiya's Asia-Pacific headquarters, they decided to offer storewide online discounts, with whitening products discounted especially heavily. They hoped to draw customers in and boost sales of their other product categories.
After all, Singles' Day was approaching. In previous years, promotions began warming up in October, so starting at the end of September seemed perfectly reasonable.
They also intended to seize the chance before Sanqing Beauty had established mall counters, launching aggressive offline promotions in an effort to recover sales through physical counters.
As for missing the chance to acquire Sanqing's Whitening Drug formula, everyone in the company who knew about it kept their mouths shut. No one dared mention it again.
At Shiseido headquarters, the scene was entirely different.
Koizumi Taijiro stood in the Asia-Pacific president's office, bent in a full one-hundred-eighty-degree bow, his head nearly touching the floor.
Covered in sweat, he