The reason lay in the nature of short videos. Filming a single video only took a dozen or so seconds, meaning dozens or even hundreds of videos could be made in a single day.
Under those circumstances, the barrier to creating videos was incredibly low. Anyone could become a small content creator!
Compared to the creativity of the vast population, how much high-quality content could the relatively small number of mid-sized and major creators actually produce?
That was why Kuaishou's market positioning was wrong. Supporting mid-sized and major creators seemed highly profitable, but it overlooked the creativity of the general public.
Under such circumstances, what if there were a relatively fair short-video app?
This app would only make precise recommendations based on a video's quality. It would ignore the hierarchy between major, mid-sized, and small creators, so even if you only had a handful of followers—
As long as your video was excellent or had a viral hook, you could still blow up overnight and gain tens, hundreds, thousands, or even millions of followers. As a small creator or even an ordinary user, would you be tempted?
Of course you would. Anyone would be tempted, so they would definitely prioritize posting their short videos on this app.
That would naturally bring us enormous video resources, laying the foundation for the recommendation algorithm to perform perfectly later on.
With high-quality content created by the vast user base, ample ammunition, and the recommendation algorithm accurately pushing videos that users liked to watch—
Users would ultimately stay in large numbers, endlessly scrolling and scrolling, spending dozens of minutes or even several hours at a time.
As long as users spent a long time using the app, our room for profit would be enormous.
Whether through advertising or charging livestreaming platforms fees, it could all bring us tremendous benefits."
Upon hearing Lin Feng's words, the room instantly fell deathly silent.
Everyone's eyes widened as they stared at Lin Feng as though he were an alien.
Because from Lin Feng's words, they realized that this short-video app really had tremendous potential.
They could even seemingly see the rise of a short-video giant through his words!
"This is incredible. It has huge potential!"
A minor Bilibili shareholder wore an intensely excited expression.
"That's right. Through this short-video development plan, I can see hope of defeating Kuaishou. In a few years, Bilibili's valuation could multiply several times over, perhaps even by dozens of times!"
Another minor shareholder spoke with equal excitement.
"I support entering the short-video field."
Xu Yi voiced his opinion, excitement also appearing on his face.
At that moment, everyone's gaze focused on He Rui, who appeared to be caught in deep hesitation.
But soon, He Rui suddenly gritted his teeth and said decisively:
"I support it too, and I will personally participate in the operations of Bilibili and its short-video business!"
"Huh?!"
A chorus of surprised cries erupted in the room, while Xu Yi also revealed a hint of excitement.
"Really? You're really willing to join Bilibili?"
Xu Yi was thrilled, because every time they met, he regretted that if He Rui had joined Bilibili, its development would not have become so difficult.
Unfortunately, He Rui had held a senior position at another company at the time, so he could only refuse Xu Yi's invitation. Xu Yi had never expected He Rui to join now.
"That couldn't be better. With Mr. He Rui joining Bilibili, I won't need to worry about Bilibili's rise from here on out."
Lin Feng smiled as he welcomed He Rui aboard.
He Rui was highly capable. After all, in his previous life, after joining Bilibili, he had led it steadily to prominence.
He had ultimately even brought it to a Nasdaq listing, so his professional ability was formidable. He was top-tier talent.
With him now in charge of Bilibili, Lin Feng would no longer need to concern himself with Bilibili's own development, or businesses such as free web novels and short videos. He only needed to be a hands-off boss.
And so, after Lin Feng expressed no objections, He Rui's entry was settled.
Bilibili then officially began a major discussion on development, ultimately deciding on a plan to massively expand its staff and revamp the website and app interfaces.
They also decided to first develop the livestreaming business to make money, then operate the short-video business, and finally purchase copyrights to enter the free web-novel market.
If they achieved their plan, they would become a super-combination of Tomato, Douyin, and Bilibili. If they went public, reaching a value of hundreds of billions of dollars would be no dream.
Of course, what Lin Feng cared about more was that if they truly reached that level, he could use his position as a major shareholder to freely direct traffic toward the products he developed.
Other websites and apps could not do that. They might give him a homepage advertisement placement with a single phone call from Lin Feng—
But they could not keep his videos displayed on the homepage every day, every moment, because that would affect their own development. Besides, homepage ad slots represented money.
So outsiders and insiders were different. If Bilibili could grow into a super-combination of Tomato, Douyin, and Bilibili, it would greatly assist his Fake-to-Real Plan.
But that was all for the future. After the meeting ended, Lin Feng called Editor-in-Chief Liang directly.
He asked him to casually mention on the I Love Invention program that Lin Feng was a Bilibili creator, and that viewers could visit Bilibili to watch documentaries and videos.
Lin Feng then changed the subject and asked whether the program's broadcast could be delayed by two weeks, giving Bilibili some time to make changes.
Editor-in-Chief Liang wanted to build goodwill with Lin Feng, this research and development genius, so naturally he had no objections. It would only cost the host a few extra words and require adding a few screenshots—why not?
As for delaying it by two weeks, that was no problem. It would be broadcast sooner or later anyway, so Editor-in-Chief Liang naturally agreed.
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