Nike wasn't the only one facing this predicament. Several other world-famous sports brands had run into the same problem.
Adidas, Under Armour, Reebok, Puma...
It wasn't just these well-known clothing brands. Companies in all sorts of other industries were regretting their decisions, too.
Among the car brands, Hongqi and Great Wall Po had already partnered with Wang's Game.
Over the past few days, their sales had risen noticeably.
The car brands that hadn't agreed on a price during the first round were now regretting it. They all wanted to negotiate a partnership again.
But if they partnered up now, their advertising fees would go up to fifteen million dollars.
Meanwhile, Coca-Cola and Pepsi had both failed to reach an agreement. So Wang Yi simply added Dragon Drink, which he had invested in, to the list of beverage partners.
Dragon Drink's sales over just three days reached the same level as its sales over the previous half month.
With Dragon Drink squeezing out the competition, other beverages saw their sales fall to varying degrees.
Coca-Cola, Pepsi, and the other beverage brands all felt they'd taken a huge loss.
Why such a huge loss?
Big brands like Coca-Cola and Pepsi naturally wanted to advertise in the most prominent spots.
At first, advertising in a conspicuous location like New York Times Square cost fifteen million dollars. Now, if they wanted to partner up again, the price had gone up to thirty million.
In other words, in just a few days, they'd lost fifteen million dollars.
And that wasn't all.
Over the past few days, Dragon Drink's sales had increased by at least fifteen percent, while sales for those other brands had fallen slightly.
That made their losses even worse.
Ninety-nine percent of the brands had made the wrong prediction this time, losing tens