That was why Wang Yi was known as the NBA's cash cow.
The first thing all those viewers watching the game saw was the massive red Anta logo.
It was hard to imagine a more powerful advertising effect.
Wang Yi was wearing Anta shoes, too. After several years of Wang Yi endorsing Anta, it had become the world's second-largest sports brand.
The gap between Anta and the number-one brand, Nike, had been shrinking at a rapid pace every year.
By October of this year, the gap between Anta's sales and Nike's had grown smaller and smaller.
Predictions suggested that by the end of this season at the latest, Anta's sales and net profits would surpass Nike's.
If things went well, Anta might even overtake Nike's sales by midseason.
Anta was also currently discussing a sponsorship deal with the league.
If they reached an agreement, Anta would sponsor every team's uniforms.
Anta would redesign every team's uniforms and put its logo on them.
As a result, Nike felt seriously threatened this year and was also negotiating with the league to renew its sponsorship contract.
The competition between the two had gradually become white-hot.
Outside the cramped, narrow visitors' locker room at Anta Center,
Old Master Bo didn't go in right away. Instead, he sent two young players who had just joined the team to check the locker room thoroughly.
Only after confirming that there was nothing dangerous inside did he let the players enter.
But the fact that there was nothing dangerous in the locker room didn't put him at ease. If anything, it made him even more wary.
Clapping his hands to get the players' attention, he said:
"Listen up. There's nothing wrong with the locker room, but that doesn't necessarily mean it's a good thing. Knowing that guy Wang