At Wang Yi's request, his book wasn't expensive.
On average, each copy cost only five dollars.
Wang Yi's royalty rate was 20%.
That meant he would earn about one dollar per copy.
And a 20% royalty rate was extremely high.
Before this, the highest royalty rate in China had belonged to Wang Shuo, at 15% to 18%.
Other writers generally earned around 10%.
Wang Yi was able to get such a high royalty rate for two reasons. First, the Nicole Family was handling the whole thing, and of course they'd make sure one of their own earned a little more.
Second, they had great confidence in Wang Yi's book and knew it would be a huge hit.
As long as they sold enough copies, they'd make a lot of money from it too.
Just how confident was the Nicole Family in Wang Yi's book?
They hadn't done any pre-launch buildup or promotion at all.
It wasn't until the day Wang Yi was releasing the book—April 7—that he posted on Twitter and various other social media platforms:
"My autobiography, Wang's Autobiography, written by me, will go on sale online and in stores simultaneously in more than 190 countries and regions around the world, starting at noon on April 7, China time."
The moment the announcement came out, it set the internet ablaze.
China.
The news that Wang's Autobiography was going on sale immediately shot to the top of the trending lists on every major platform.
TikTok, Kuaishou, Baidu, Hupu, Weibo...
The announcement was everywhere.
And the comments below it were pouring in.
"Holy crap, I hadn't heard a thing about this! Brother Yi's just dropping a book without a word."
"I'm buying it! Have to!"
"I'll put everything else in my shopping cart on hold and buy the book first!"
"It's