Double Eleven

In the last few days of October, Ning Yifan's main job was to continuously improve and upgrade the product production line.

On the second floor of the factory at this time, in front of an automated assembly line workbench, the previously rapidly running assembly line had been temporarily powered off.

Holding an electric torque wrench, Ning Yifan stepped onto the assembly line conveyor belt and pressed the switch, opening the cover of the transmission part of the assembly line. He placed the removed cover and screws on the workbench beside him.

Changing the socket on the torque wrench from a size 10 to a size 5, Ning Yifan continued the disassembly work.

From sockets to screwdrivers, wrenches, and even hammers, various tools were used in rotation. In just a few minutes, the assembly line that was originally operating normally had been completely disassembled by Ning Yifan.

When he needed various tools, Ning Yifan could retrieve them from the workbench beside him.

Setting aside the discarded parts, Ning Yifan picked up the parts he had produced and manufactured from the workbench beside him and began reassembling. A few more minutes passed, and the assembly work was completed.

Ning Yifan started the switch to test the equipment's operation. The smoothness and speed were much faster than before.

This would allow them to reach a production speed of twenty thousand Phantom Projectors per day!

With the last production line modification complete, Ning Yifan breathed a sigh of relief and placed the tools in his hands on the tool rack behind him.

Turning his head to look around, the second floor of the factory now had more than fifty fully automated production lines. Most of these were producing parts for the Phantom Projector equipment, while a few were for the final assembly work.

From casing screws, simple WiFi modules, remote controls, and so on, to the projector's light source and the first-generation motherboard, Ning Yifan's factory could now achieve independent production of these components. This greatly reduced the cost of purchasing parts and eliminated the need to wait for logistics after ordering, significantly speeding up production.

The first-generation Phantom Projectors now all used parts produced by Shenma Technology Company itself. However, the motherboard, CPU, memory, hard drive, and other more complex components for the second-generation Phantom Projector still needed to be purchased.

For the most recent batch of goods, Ning Yifan had ordered a full twenty thousand Snapdragon 855 processors, along with their accompanying memory and storage devices.

Currently, the cost to produce one first-generation Phantom Projector, including the purchase of various raw materials and processing them into components, was less than five hundred yuan. This figure even included electricity costs and other expenses!

The second-generation Phantom Projector, due to the need to purchase components like the CPU, had a slightly higher manufacturing cost, but not significantly so, especially when purchased in bulk. A single Snapdragon 855 processor cost only a little over two hundred yuan, and a purchased motherboard was less than one hundred yuan. Including memory, hard drives, and other purchased components, the total cost was less than five hundred yuan. This meant the cost of the second-generation Phantom Projector was just over nine hundred yuan, less than a thousand!

The cost of the Youth Edition was further compressed, requiring only a little over six hundred yuan!

This was the power of integrating the entire industry chain, from component manufacturing to assembly and product creation. Shenma Technology Company had now almost completed this entire process.

Except for large and complex machinery like lithography machines, which they had not yet produced, everything else was in place.

With improved production processes and sufficient raw materials, the Phantom Projector products could achieve a daily output of twenty thousand units.

"This should be about right!" Ning Yifan said, looking at the running production lines on the second floor of the factory, a satisfied smile on his face.

Turning, Ning Yifan left the second floor of the factory.

Behind him, a strangely shaped machine followed closely. It had four wheels at its base, with five tiers stacked on top, holding various tools.

This was the workbench that always stayed by Ning Yifan's side, providing hundreds of commonly used tools. It had four wheels at the bottom, making it extremely agile, capable of 360-degree rotation in place, and it automatically followed its target to provide the needed tools. This specialized tool cart was a very practical helper for Ning Yifan in modifying various production lines.

From small items like dozens of screwdrivers and wrenches of various specifications to large ones like multi-functional electric saws, polishing machines, drilling machines, welding machines, vacuum machines, and so on, the machine was computer-controlled.

With the production line modifications completed, Ning Yifan did not stay in the factory any longer and returned to his three-story residential building.

Time had already reached the end of October. In two days, it would be November.

And November was a very important date for merchants and companies selling products online – it was Double Eleven!

Double Eleven, also known as Singles' Day, refers to November 11th each year. Due to its special date, consisting of four ones, it is also called Singles' Day.

Large e-commerce websites typically used this day for large-scale discount promotions to increase sales, hence the Double Eleven Shopping Carnival.

Originating from the online promotion event held by Taobao Mall (Tmall) on November 11, 2009, the number of participating merchants and the promotional intensity were limited at the time, but the sales revenue far exceeded expectations. Subsequently, November 11th became an e-commerce festival.

On this day, countless consumers indulged in shopping, and merchants offered discounts.

To this day, in addition to Double Eleven, there are also Double Twelve, 618, and other shopping festivals.

The duration has also become longer and longer, from just that single day initially to pre-heating in advance and lasting for more than ten days now.

Merchant discounts have also evolved from visible price reductions to a plethora of activities like full discounts, markdowns, and various other tactics emerging constantly.

This year's Double Eleven event began its pre-heating in mid-October. As a merchant selling the recently popular Phantom Projector, Ning Yifan naturally received an invitation to the Double Eleven event.

For this, Ning Yifan had made preparations. Shenma Technology Company's Double Eleven promotional event was about to begin!!

After the production capacity upgrade, Ning Yifan returned to his three-story building and entered his bedroom. He opened his computer, accessed the merchant backend, and then posted the announcement for this year's Double Eleven event for the Phantom Projector product.

"Since Shenma Technology Company was established, it has only been a little over three months, but we have already sold over two hundred thousand Phantom Projector units.

We are deeply grateful for the love of our consumers. Shenma Technology Company has decided to give back to consumers by offering discounts during this Double Eleven event.

During this Double Eleven event, the first-generation Phantom Projector will be reduced by one thousand yuan, selling for only three thousand nine hundred and ninety-nine.

The second-generation Phantom Projector can be purchased for only four thousand nine hundred and ninety-nine yuan.

The Youth Edition Phantom Projector will be priced at one thousand three hundred and ninety-nine!

Additionally, this event will be in a pre-sale model. Pre-sale items will be shipped within ten days. Both the JD.com flagship store and the Taobao flagship store will have one hundred thousand units available for sale each.

Shenma Technology Company will be releasing a total of two hundred thousand Phantom Projectors!"

Ning Yifan changed the product's main page to display event-related information and clicked confirm, publishing it online.

The Phantom Projector's price has dropped!!!

This news quickly garnered a lot of attention.

Currently, the Phantom Projector is undoubtedly a very popular product, requiring a rush to buy it every day.

The more products sold, the more consumers' relatives or friends purchase them. Once they experience it at someone else's home and make a comparison, seeing the actual product naturally attracts more people to buy.

With the news of Shenma Technology Company, Taobao, and JD.com's flagship stores announced, heated discussions erupted online.

"Great, I've finally been waiting for the Phantom Projector to go on sale!"

"I've been ready to buy for a while, and waiting for Double Eleven was the right choice!"

"Such a conscientious merchant. The product was already in short supply, and they're actually lowering the price. Amazing!"

"Whether the price drops or not is secondary; the main thing is that there's stock! A full two hundred thousand units!"

"I've been working so hard to get my hands on a Phantom Projector. Every day at nine AM sharp, I'd try to buy one, but my phone would lag, and when I refreshed the page, it would say 'out of stock.' I was so frustrated!"

"I caved, I caved. I was planning to buy next year, but now I have to buy it!"

"Finally, there's stock. I don't want to just listen to my friends brag about how good the Phantom Projector is, how it can be used for watching TV and playing games, while I can't get one. What a painful realization! I should have just bought one when it was in stock earlier."

"Shenma Technology Company is truly offering a price reduction for the benefit of the customers. I love it! They're lowering the price directly on the event day, with no fancy tricks, no coupons, no complicated discounts, no package deals, no 'spend X amount to get Y off' schemes, and no pre-event price hikes followed by a Double Eleven price drop to harvest naive buyers. They deserve a good review!"

"Two hundred thousand units in production capacity, Shenma Technology Company is really something! The pre-sale shipping time is within ten days, which is great, really good!"

"My money is ready, Phantom Projector Generation 2, let's go!"

"It seems October 30th night is destined to be a sleepless one. With two days left, I need to seriously train my 'Kirin arm'!"

"Two hundred thousand units, we probably won't have to fight for it, right?"

"Who knows? Anyway, I'm prepared to fight for it. Don't let the quantity fool you; there are way more people who want to buy it. Who doesn't know about the Phantom Projector now? It's already incredibly popular online, the top choice for buying TVs and monitors!"

Consumers who wanted to buy the Phantom Projector quickly learned the news online and were rubbing their hands together, preparing to enter the buying frenzy.

Time flew by amidst the anticipation of countless consumers.

October 31st, 11:50 PM.

The alarms set on mobile phones rang out across Daxia Country.

Throughout Daxia, countless people, whether lying in bed, sitting in front of their Wi-Fi, or temporarily putting down their work while on overtime, quietly waited for the clock to tick.

11:59:59 PM.

Twelve o'clock!

Time's up, the sale begins!

In the JD.com and Taobao flagship stores of Shenma Technology Company, product prices automatically adjusted to the promotional price.

Countless people rushed into the payment interface, entered their passwords, and successfully paid!

"Hooray, I finally got one!"

At this moment, countless consumers across Daxia Country wore happy expressions on their faces.

"Yu-Gi-Oh! game, here I come!"

"Hurry up and deliver my super-large screen monitor!"

"Ever since I used the Phantom Projector display at my friend's house, I realized that a big screen truly transforms gaming. The immersion is stronger, the visuals are better, and the sense of presence is enhanced. Now I've finally managed to grab one, hahaha!"

"Second unit successfully purchased. My parents' TV needs an upgrade too. I'll go visit them after the product arrives in a few days!"

"Hehe, now I have another reason to invite my girlfriend over to my place. Come on, let's watch some great movies together!"

How long did it take to sell out of two hundred thousand Phantom Projectors?

Shenma Technology Company tells you, it only took ten minutes!

In just ten minutes, two hundred thousand Phantom Projectors were snapped up, with a transaction volume exceeding six hundred million!

And as the boss of Shenma Technology Company, Ning Yifan's profit in just these ten minutes was five hundred million. A small goal every two minutes, it's that simple!