As Lu Jingping listed the many different tests one by one, Xu Yifan nodded in satisfaction. "The safety of our vehicles and batteries is our top priority. It concerns the very survival of an automaker!"
"Our Jiuzhou Automobile Company is still unknown, and consumers have no impression of us yet. That means we can shape our brand image however we like."
"Whether it's superior quality, leading technology, or great value for money, all of these are important. But I believe the most important thing is safety."
"So starting today, we need to focus on establishing our brand image as a company that puts vehicle safety first."
"We need technology, but safety matters even more!"
"Once we've sold a large number of cars, it'll already be too late to build our brand image."
Safety was an impression every car had to leave with its customers. For many people, it was the most important consideration when buying a car.
Some domestic automakers had tried to create an image of their cars as "road tanks." Then there were new-energy vehicles with brake problems and spontaneous fires, which had frightened many consumers.
Having come from another world, Xu Yifan naturally needed to address safety issues at their root.
During battery development, he had repeatedly urged Lu Jingping and the others to pay close attention to safety.
If they established a good brand image from the very beginning, they might even be able to completely change consumers' attitudes toward problems such as battery fires!
Even if vehicles from other brands later caught fire, consumers would think of Jiuzhou Automobile—a brand that had focused on battery safety and preventing fires from day one.
Then, when they compared the facts, the difference would be obvious, and it might even bring in more sales!
After a moment's thought,