According to sales figures that Jidai Group provided to Bandai, North America—the world's largest consumer market—had sold over $30 million worth of Fate/Zero merchandise during its opening week.
Without a doubt, Artoria's Curry Stick was the best-selling product. Nearly every version in every size had become a fan favorite.
Even the shoddily made soft-vinyl Curry Stick had sold $1.5 million worth in just three days.
Naturally, Artoria's action figures came in right behind the Curry Stick. Figures of The King of Tackiness in all sorts of outfits had brought in at least $4 million.
Of course, these toys made up only a tiny fraction of Fate/Zero's vast range of merchandise—and only the portion Bandai was responsible for producing.
With Shinji's experience as a Transmigrator, he knew there were countless products that could be developed around the film. Beyond Bandai's merchandise, licensing the characters' likenesses to major brands alone could easily yield hundreds of products.
It was just that companies in this world hadn't yet caught on to the idea of collaborating with movies to feature their characters on their products. Type-Moon Company would have to negotiate with them one by one.
Though the negotiations hadn't gone particularly smoothly at first, Shinji was sure that once the companies got a taste of the profits, they'd be begging him—the Second Master—to license the characters' likenesses to them.
"I can already picture Fate merchandise selling out everywhere." Shinji let out a scheming merchant's laugh.
"Actually, it's already sold out everywhere," Ophelia reminded him. "Supplies of the most popular items are running low. Bandai and Jidai Group are already doing everything they can to ramp up production and distribution."
Just like box office numbers, nobody could guarantee whether a movie would be a hit. Merchandise was no different.
Anyone who'd studied business management knew