October 1, nine o'clock in the morning.
Henglong·Riverside No. 1 Sales Office.
Before the door even opened, there was already a long queue at the door.
Security guard Old Zhang has been working as a security guard for five years, and this is the first time he has seen such a battle.
He rubbed his eyes to make sure he saw it correctly - there were at least thirty people, some carrying thermos cups, some carrying small horses, and a few simply squatting on the ground to check their mobile phones.
"Is this... is this buying a house or grabbing a train ticket?" he whispered.
The colleague next to him poked him:
"Old Zhang, didn't you read the notice yesterday? Henglong offers a 10% discount on all properties, and the parking spaces are sold in packages.
I heard that there are several properties that are even cheaper than second-hand houses at discounts."
Old Zhang was stunned for a moment:
"10% off? Is the boss crazy?"
The colleague lowered his voice:
"Why are you crazy? This is called strategy. Just wait and see, other properties will cry to death today."
At nine o'clock sharp, the moment the rolling shutters were opened, the crowd poured in like a tide.
"I want to see the 89-square-meter apartment!"
"How do I sell parking spaces? Can I get a further discount if I buy three parking spaces?"
"How long will your discount last?"
Three sales consultants were surrounded in the middle, and all the house plans in their hands were snatched away in an instant.
The manager stood on the second floor, looking at the crowds of people downstairs, and picked up the intercom:
"Attention everyone, there is no need to take a break at noon today. We will take turns to eat.
Today's battle will last until nine o'clock in the evening."
This National Day, Zhao Chen is not resting either.
He came to the office early in the morning, drank the tea made by Su Wantang, and waited for the news.
At eleven o'clock, Chen Xi opened the door and came in. The expression on his face could not be said to be excitement or shock:
"Zhao Zong, the data of each project has been summarized."
Zhao Chen turned around:
"Say."
Chen Xi Take a deep breath:
"Riverside No. 1, in one hour in the morning, 17 units were sold, and 43 million yuan was withdrawn."
"Emerald Bay, 12 units were sold, and 29 million yuan was withdrawn."
"Cloud Perch Residence, 9 units were sold, and 21 million yuan was withdrawn."
"Including several other projects, as of 10 o'clock, a total of 56 units have been sold, and 120 million funds have been withdrawn."
She paused:
"It's only an hour."
Zhao Chen nodded, his expression unchanged:
"Very nice."
He walked to the window and looked far away.
At this time of Previous Life, he saw with his own eyes that the sales of Henglong were mediocre during National Day.
Seeing that other real estate companies are using the banner of "gold nine, silver ten" but there are very few.
Watching those properties that insist on not offering discounts end up with a backlog of inventory that makes them unable to breathe.
This is an eleventh day in a slow season.
So he jumped the gun.
This life is different.
This year, he is sitting in this position.
He turned around:
"What's the response from other properties?"
Chen Xi laughed:
"They were stunned. As soon as our discount came out, they were all dumbfounded.
There were a few real estate properties that I wanted to follow temporarily, but National Day only decided the day before, so there was no time to make a deal, and there was no time to adjust the discount.
Now we can only watch helplessly as customers run towards us."
She paused:
"Some colleagues called us and scolded us for not practicing martial ethics. They said we were playing a 'sneak attack on Pearl Harbor' scenario."
Zhao Chen laughed:
"Tell him, this is called striking first."
No. 10.2, the sales office of a certain property.
Sales consultant Xiao Chen was sitting at the front desk, scrolling through his cell phone boredly.
Throughout the morning, three groups of customers came, and they were just looking around, but not a single one registered their interest.
The manager came out of the office with a livid face:
"How many transactions were made today?"
Xiao Chen shrank his neck:
"Not yet... not yet."
The manager cursed:
"Henglong's side sold more than 30 units today. What about us? Not one!"
Xiao Chen whispered:
"Manager, should we also get a discount?"
The manager glared at him:
"Call now? How to pay? How to calculate the discount? Will the headquarters approve it? Do you think the discount is for buying groceries?"
Xiao Chen didn't dare to speak.
The manager looked at the deserted street outside and sighed:
"This Henglong is really..."
He didn't finish.
But everyone knew what he wanted to say.
The same scene was also played out in other sales offices. Henglong's move changed the entire market.
In Henglong Shares's Stock Bar, as Henglong's daily updated battle report is released, it will attract enthusiastic discussions.
User "Old Leek Root":
"Damn it, Henglong is going crazy? More than 100 sets were sold in three days, and hundreds of millions were withdrawn?"
User "Value Discoverer":
"I just came out of Riverside No. 1, and there was a huge crowd of people, just like Spring Festival travel.
The discounts are really fierce, I saw a few 89-square-meter houses, and after discounts they were cheaper than the surrounding second-hand houses."
User "Patient Holder":
"Zhao Chen We need to clear out inventory. Those units that are not easy to sell should be sold as soon as the market can still accept them."
User "Chase Rises Kill Dips for Life":
"The problem is that other real estate companies didn't respond, and all the customers went to Henglong. What is this called? This is called attacking first."
User "Pig Cycle Hunter":
"I heard that a colleague called Zhao Chen to scold him for his lack of martial ethics, saying that he was a 'sneak attack on Pearl Harbor.'"
User "Old Leek Root":
"Hahahahaha, I'm laughing so hard. This metaphor is so vivid."
User "Valuation Hunter":
"But to be honest, this trick is really clever. With gold nine and silver ten, no one dares to cut prices significantly for fear of affecting the brand image.
Zhao Chen was the first to flip the table and snatch away all the customers. By the time the others reacted, National Day was already halfway there."
User "Patient Holder":
"This is the information gap. Zhao Chen must have calculated it accurately in advance. The market for National Day this year is average. Instead of holding on to it, it is better to run first."
User "Value Discoverer":
"That's why he dares to play like this. If it were anyone else, who would dare?"
October 5, three o'clock in the afternoon, Henglong Building 28th floor.
Chen Xi opened the door and came in, holding a thick stack of reports in his hand.
"Zhao Zong, the data for the first five days has been summarized."
Zhao Chen took the report and turned over it page by page.
Number of units sold: 217 units.
Cleared parking spaces: 1,800.
Returned funds: 580 million.
Inefficient inventory cleared: accounting for more than 60%.
He closed the report and nodded:
"Not bad."
Chen Xi looked at him:
"Zhao Zong, you haven't had a day off in the past few days. Do you want to..." tomorrow
Zhao Chen thought for a while:
"I will have a day off tomorrow, and you guys will keep an eye on me here."
Chen Xi laughed:
"That's okay. You can rest assured, we'll keep an eye on you from here."
At ten o'clock in the morning the next day, Zhao Chen and Shen Zhiyi made an appointment to meet Cafe near Zhengfa University.
Shen Zhiyi looks much better than when we last met.
She was sitting by the window, holding a cup of latte in her hand. When she saw Zhao Chen coming in, her eyes lit up:
"You are finally free."
Zhao Chen sat down opposite her:
"There's been a lot of things these past two days. Let Chen Xi keep an eye on me today. I'll take a day off."
Shen Zhiyi looked at him:
"I know. Your National Day big promotion has flooded the news.
'Zhao Chen attacked Pearl Harbor' 'Henglong has no martial ethics' – you are now a frequent visitor in hot searches."
Zhao Chen laughed:
"That's what they all said?"
Shen Zhiyi nodded:
"Yeah. Some people say you are the 'biggest fraudster in the real estate industry'."
Zhao Chen shook his head:
"The king of rolls is the king of rolls. As long as the inventory can be cleared."
Shen Zhiyi looked at him, suddenly reached out and touched his face gently:
"You've lost weight."
Zhao Chen was stunned for a moment:
"Is there any?"
Shen Zhiyi nodded:
"Yes. You haven't eaten well these days, have you?"
Zhao Chen thought for a while:
"It's okay."
Shen Zhiyi sighed:
"You men are all like this."
She picked up the coffee and suddenly remembered something:
"By the way, how was the effect of your promotion?"
Zhao Chen said:
"It sold 580 million in five days. After seven days, it is estimated to reach 800 million."
Shen Zhiyi took a breath:
"So many?"
Zhao Chen nodded:
"And the inventory we cleared out was all poorly performing inventory.
From now on, if you have everything you can sell, your life will be easier."
Shen Zhiyi looked at him with complex emotions in his eyes:
"You are really awesome."
Zhao Chen shook his head:
"Because I know that if I don't take advantage of the National Day big sale to get rid of those stocks, it will be more difficult later."
He paused:
"Those who persist in holding on to discounts will know they are wrong when they are unable to cash out."
Shen Zhiyi didn't ask again.
She knew that every word this man said was carefully thought out.
She just held his hand:
"Then you have a good rest today."
Zhao Chen nodded:
"Okay."