"What's the difference between these...?" he asked.
Su Wantang took the phone back and showed him one by one:
"This is this year's limited edition, this is a hidden model from the Christmas series, this is jointly signed with the artist..."
She turned to a photo and her tone became obviously excited:
"This is the hardest one to buy. I waited in line for three hours to get it."
Zhao Chen Looking at the doll that was almost the same as the previous dozen, I really couldn't understand the meaning of queuing for three hours.
"You women..." He shook his head.
Su Wantang hit him lightly:
"Don't look down on me. Do you know how big this circle is now?"
Zhao Chen raised his eyebrows.
Su Wantang said:
"Many young girls in our company are buying them.
A Blind Boxes costs dozens of yuan. You don't know what's inside before you open it. Do you understand that sense of anticipation?"
Zhao Chen thought for a while, "Gambling?"
Su Wantang glared at him. "What kind of gambling! It's a surprise! It's a sense of ritual!"
Zhao Chen said nothing, but the expression on his face clearly said "Isn't this just gambling?"
Su Wantang was too lazy to argue with him, so he picked up his phone and searched:
"Look, this limited edition model released in 2016 originally cost 59, but now it sells for more than 2,000 on the second-hand market."
Zhao Chen's brows moved slightly. "More than two thousand?"
Su Wantang nodded. "Yes. And there is a price but no market, so you can't buy it at all."
She continued to scroll down, "There is also this one, co-signed with the artist, the initial price was 99, and now it is sold for more than 3,000."
Zhao Chen took the phone and looked at the numbers, something suddenly moved in his mind.
A doll costs tens of dollars, sells for dozens or hundreds, and can fetch thousands on the second-hand market.
Young people queue for hours just to open a box that they don't know what's inside.
This is not a toy.
This is the money printing press.
"Wantang," he suddenly said, "How much does it cost for the little girls in our company to buy this a month?"
Su Wantang thought for a while, "A few thousand more, a few hundred less. Some people spend more than half of their salary on this."
Zhao Chen asked, "Do they think it's expensive?"
Su Wantang said, "It's expensive, but I'm happy. The moment I take it apart, the feeling is different from buying a bag or clothes."
She thought for a while and said seriously:
"How to say this... it's like a kind of spiritual consumption.
Do you know how stressed young people are nowadays? They are scolded by their bosses at work, urged by their parents when they come home, and have trouble falling in love.
I bought a Blind Boxes for tens of dollars, and the moment I took it apart, all my worries disappeared.
It's that...well...emotional value."
Zhao Chen looked at her.
Su Wantang continued:
"And it has social attributes. Our company has a group dedicated to exchanging Blind Boxes.
If you draw a duplicate, you can exchange it with others in the group.
Everyone had a great time chatting. There are also people who do reviews and take unboxing videos, and they have hundreds of thousands of fans."
She became more and more enthusiastic as she spoke:
"If you think about it, an item can not only satisfy the desire to collect, but also provide emotional value and social interaction - how could it not be popular?"
Zhao Chen looked at her beaming expression and suddenly smiled.
"Why are you laughing?" Su Wantang asked.
Zhao Chen said, "Smile, you know so much."
Su Wantang blushed slightly. "I also listened to their conversation."
She put away her phone and straightened Mololoy on the coffee table:
"Anyway, I think this brand will become popular sooner or later."
Zhao Chen said nothing.
He leaned on the sofa and looked at the pouting little man, with many things going through his mind.
Blind Boxes. Emotional value. Social attributes. Young people's spiritual consumption. Second-hand market premium.
These words slowly formed a complete picture in his mind.
Finally, he knew the core moat of Bubble Mary.
"What's wrong?" Su Wantang saw that he was dazed and touched him lightly.
Zhao Chen came back to his senses. "Nothing."
He held her hand. "What you just said makes sense."
Su Wantang was stunned for a moment, then smiled, "I'm just talking nonsense. Don't take it seriously."
Zhao Chen shook his head. "It's not nonsense."
He looked at Mololoy on the coffee table. "This market is bigger than you think."
Su Wantang looked at him, a little confused.
Zhao Chen did not continue to explain.
But he had already recorded the words "Bubble Mary" in an important position in his heart.
"Let's go, I'll give you a bowl of noodles." Su Wantang stood up, "You didn't eat much tonight."
Zhao Chen nodded. "Okay."
Su Wantang turned around and walked into the kitchen.
Zhao Chen was sitting on the sofa, looking at the little man pouting.
A Blind Boxes costs dozens of yuan, a doll costs a few yuan, young people queue for hours, and the second-hand market can fetch thousands.
When he Previous Life heard about this kind of business, he couldn't understand it.
He didn't understand it then, and he doesn't quite understand it now either.
But he doesn't need to understand.
It is enough for him to know what its moat is.
Thousands of women like Su Wantang are its basic base.
Su Wantang's expression when he said those words just now, he remembered.
That is faith.
That kind of love that comes from the heart is more convincing than any data.
"The noodles are ready." Su Wantang came out of the kitchen holding a bowl.
Zhao Chen took the bowl and took a bite.
Su Wantang sat down next to him, watched him eat, and suddenly asked:
"What were you thinking about just now? You were so lost in thought."
Zhao Chen thought for a while, "I'm thinking about what you just said."
Su Wantang was stunned for a moment. "What did I say?"
Zhao Chen nodded:
"Emotional value, social attributes, and spiritual consumption of young people. These words are more valuable than you think."
Su Wantang looked at him, not understanding what he was talking about.
Zhao Chen said nothing and continued eating noodles.
The pouting Mololoy was leaning against the tissue box, tilting his head as if waiting for something.
Zhao Chen After finishing the noodles, he put the bowl on the coffee table and glanced at the little man.
Then he picked up his phone and wrote a line in the memo.
Su Wantang came over to take a look, and Zhao Chen put the phone away.
"What did you write?" she asked.
Zhao Chen smiled, put the phone aside, turned around and looked at her:
"Write what you just said."
Su Wantang was stunned for a moment. "What did I say?"
Zhao Chen nodded. "Emotional value, social attributes, and spiritual consumption of young people. These words are worth a lot of money."
Su Wantang blinked, not quite understanding.
Zhao Chen held her hand. "Wantang, this Bubble Mart, I plan to invest in this company."
Su Wantang was stunned.
"Vote?" she repeated, "You... you did it because of what I just said?"
Zhao Chen looked at her and said seriously:
"Yes. Because what you just said made me see the value of this business."
Su Wantang opened his mouth, wanted to say something, but swallowed it back.
"But... I just said it casually."
Her voice was a little uncertain, "I don't understand investing. What if I made a mistake?"
Zhao Chen shook his head. "What you said makes sense.
Emotional value, social attributes, young people's spiritual consumption - these things are more important than anything Financial Data."
He paused. "Also, if you think about it, how could there be no market for something that can make young people queue for hours and spend thousands of dollars to buy second-hand items?"
Su Wantang's face was slightly red, but his brows were still slightly wrinkled:
"But... what if it doesn't last long? What if young people don't like it after two years?"
Zhao Chen smiled, "You just said that the girls in your company spend hundreds or thousands of dollars on this every month. Do they think it's expensive?"
Su Wantang thought for a while, "It's expensive, but it's fun."
Zhao Chen said, "That's right. Things that make people happy will always have a market."
He looked at her. "Besides, when you were talking about this just now, your eyes were bright."
Su Wantang was stunned for a moment.
Zhao Chen said, "This is the first time I see you so happy."
Su Wantang lowered his head and blushed even more.
Zhao Chen gently hugged her. "So, this investment is because of you."
Su Wantang leaned on his shoulder and whispered, "What if we lose money? I can't bear this responsibility."
Zhao Chen smiled, "You won't lose."
Su Wantang raised his head. "How do you know?"
Zhao Chen looked at her. "Because such an excellent company will never fail."
Su Wantang was stunned for a moment. "You haven't seen its report, how do you know it is excellent?"
Zhao Chen thought for a while, "I don't need to read the report. You will know it just by looking at it."
Su Wantang blushed again. "You are talking nonsense again."
Zhao Chen smiled and did not explain any more.
Of course he knows what will happen to Bubble Mary later.
But he couldn't say those words.
He just needed to let her know that he saw this opportunity because of her.
If she succeeds in the future, she will be happier.