Aside from Anta, Li Ning had been riding high lately and would continue to do so over the next couple of years. Riding on the national pride of its people, Li Ning had seized the moment after its China Li-Ning logo appeared at New York Fashion Week, launching a massive promotional campaign. For a time, it was practically unrivaled among China's domestic sportswear brands.
Of course, a couple of years later, the backlash over "I treat Li Ning as a homegrown brand, but Li Ning treats me like a Japanese officer" would be considerable too.
Overall, though, the brand's development was still going very well.
As for the Swoosh and AJ, there was even less to say. Their products spoke for themselves.
The saying that Nike was the NBA's "league sponsor" wasn't just talk. The company had genuinely dominated the market for a time.
"What do you think? I'd like your take."
"Personally, I'd recommend renewing with Anta or switching to Nike. Anta is offering more sincere terms and has deep roots in your strongest market, China. Nike, meanwhile, is more competitive in the American market and might also be able to give you some support in the League."
"Umm... Okay, I think I understand. I'll give it some more thought later."
Chen Xi's brain shut down
After careful consideration, he decided that the best of the Thirty-Six Stratagems was to stall~~
"Okay, I'll follow up again. We still have plenty of time, and your market value is rising quickly right now. We have the upper hand, so there's no need to rush."
Whatever Chen Xi thought, Moon was absolutely going to go along with Chen's wishes. This was the biggest leg up he had on his way to the top.
He was now incredibly grateful that he'd taken the