On the afternoon after the exam, Ryan didn't head home. Instead, he went back to team practice. He felt bad enough about having skipped so many practices, but there was also a personal branding campaign his PR manager, Paula, had arranged for him.
At that moment, Ryan's personal photographer, Jack, was taking pictures of him practicing from the bleachers at the school stadium. He'd already taken some candid shots of Ryan around school.
During a break, Ryan returned to the bleachers to look over the photos.
"Hold on. At this point, you should roll up your sleeves and show off those muscles. Yeah, just like that." Jack pressed the shutter.
"You're really photogenic, Ryan. These photos will help your fans get to know you better. But I'll need some extra time to touch them up. It'd be best if you could also do a short interview, something like an introduction. I'll send it all to your..." Jack couldn't remember the girl's name.
"Social media assistant, Elizabeth Olsen," Ryan said without looking up.
"Right, her." Jack nodded.
"You know her email." Ryan handed the camera back to him.
"I do."
Ryan called Elizabeth right then, but she hung up on him almost immediately.
[I'm in class, Ryan.] She added an annoyed face.
Ryan texted her with instructions for tonight's work: editing, a short written introduction, and formatting and publishing the post.
[I might have other plans tonight.]
[Then get moving. I want to see the blog post up by eight at the latest.]
[But it's almost five already.]
[That's why I said you need to hurry.]
Ryan didn't waste any more time. Last night, Aomei had posted her first copy as his social media assistant: a roundup of what various EDM outlets had said about the Harlem shake and Tremor.
The