Ma Feifei

Biodata

Feature	Value
Name	Ma Feifei (马飞飞)
Gender	Male
Affiliation	Mysterious Bookstore / Divine Bookstore
Occupation/Role	Shopkeeper; system host; later an Author
Status	Alive
First Appearance	11

Power Progression

Stage / Realm / Level	Chapter	Notes
Spirit Master Stage Nine	25	His cultivation when he first confronts and later shelters Yun Qingyang.
Peak Spirit King Stage Nine	198	Receives an instance-host bonus while serving as a dungeon boss; his original strength is stated as peak Spirit King Stage Eight.
Peak Spirit Venerable Stage Nine	287	Advances after Crown Prince Yan and Luan Feng complete a main quest.
Spirit Emperor Stage Nine	362	Described as one step short of transcending mortality and entering the Immortal Realm.
Immortal Realm	722	Reaches the Immortal Realm after completing the large-scale cultural invasion mission; recognized as the youngest Immortal on the Azure Dragon Continent.
Second-grade Immortal Realm	751	His awakened Houtu bloodline raises his actual realm to second-grade Immortal.
Fifth-grade Immortal Realm	751	Temporarily amplified by the system during his battle against Zhang Ke's Book Warriors.

Background / History

Ma Feifei is a shopkeeper from another world who operates the Mysterious Bookstore in Dubian Town. He introduces books and cultural works unfamiliar to the Azure Dragon Continent, where cultivators have few forms of spiritual entertainment beyond cultivation itself 18.

Early in his time as a shopkeeper, he writes a dramatized story about Yang Chengzhi and considers using the story to promote the Mysterious Bookstore's image and business 18. His system grants quests, rewards, bookstore functions, instances, and access to books of varying grades; completing these tasks steadily strengthens both him and the store 287 722.

While exploring Nine Heavens Mountain with Yang Chengzhi, Ma Feifei encounters the injured Yun Qingyang. Despite initially being attacked by her, he captures her, shelters her, and later offers her a room and medicinal herbs. Recognizing her former Spirit Saint Stage Eight foundation, he sees her as both a potential ally and protection beyond the bookstore's safe confines 23 26.

His bookstore eventually expands into a 100,000-square-meter complex and changes cultivation on the Azure Dragon Continent by making resources, techniques, and advancement safer and more accessible to those with sufficient Spirit Crystals 748. Following the imperial examination mission and the spread of Righteous Qi, he enters the Immortal Realm 722.

Personality

Ma Feifei is resourceful, curious, and commercially minded. He routinely evaluates people, books, and system tasks in terms of their potential benefits, from investing one million Spirit Crystals in Yan Cong's information to creating books tailored to help others complete missions 188 691.

He is also compassionate when the situation calls for it. He shelters Yun Qingyang after finding her injured, protects Lian Yi from Prince Qin's forces, assists students by stimulating Righteous Qi at academies, and views Liuli as his own daughter despite their lack of blood relation 24 368 629 568.

His generosity is frequently mixed with opportunism and shameless humor. He charges Di Heyu and his guards enormous “tuition” fees while forcing them to study the Three Character Classic, and he attempts to collect payment from Yun Qingyang for favors 384 838. He remains calm under pressure, including when confronting Spirit Saints, Qin Ziying, and Book Warriors 452 751.

Abilities & Skills

System-Granted Cultivation and Store Authority

Ma Feifei's power grows through system quests, bookstore rewards, instances, and special amplifications.

• Can receive direct cultivation increases for completing quests 287.
• Uses the system to manage bookstore missions, rewards, books, and upgrades 293 722.
• Can purchase temporary instance-shop equipment using Spirit Crystals or book qi 198.
• Receives a temporary combat amplification while merged with Liuli 750 751.

Houtu Bloodline

Ma Feifei inherits the bloodline of Houtu, the Earth Mother and great earth deity who governs Yin and Yang and nurtures all things.

• The bloodline requires continued combat to evolve and unlock inheritance abilities 738.
• Awakens in battle against Zhang Ke's Book Warriors, significantly increasing Ma Feifei's strength 751.
• Its initial awakening raises his cultivation by one Immortal grade 751.
• Replaces his former ability to share powers with his blood pact beast 737.

Dragon God Arm

His left arm possesses immense physical strength associated with the Dragon Girl.

• Used in close combat against his two-dimensional counterpart in the Martial Arts Diagram 666.
• Powerful enough that Ma Feifei considers a direct strike from it potentially decisive 666.

Movement and Concealment Techniques

Ma Feifei employs several techniques for mobility, escape, and infiltration.

• Lotus Steps — used to create distance from his Martial Arts Diagram counterpart 666.
• Shrink Ground into Inches — enables near-instant pursuit and movement 666.
• Invisibility Technique — conceals his aura and lets him avoid detection while investigating Yi He's residence 816.
• Transformation Technique — changes his appearance to evade surveillance in Yong'an City 817.
• Thousand-Mile Eyes — allows him to observe distant surroundings; Xun Ling detects him using it 800.

Martial Arts Diagram

The Ma Feifei Martial Arts Diagram is a first-grade diagram drawn by Yun Qingyang.

• Can potentially allow users to comprehend Ma Feifei's learned skills 666.
• Defeating its two-dimensional Ma Feifei guarantees one or more of his ultimate skills 666.
• May be studied three times each day 666.
• Its opponent possesses the same skills as Ma Feifei, making it an unusually difficult self-challenge 666.

Literary and Educational Ability

Ma Feifei uses books as tools for cultivation, moral reform, cultural change, and political missions.

• Writes and transcribes books, including Investiture of the Gods 517.
• Uses the Epic-grade Three Character Classic to purify malice and teach morality 384.
• Teaches and makes Di Heyu's group read and copy the Three Character Classic overnight 384.
• Stimulates Righteous Qi at Confucian academies using spiritual power alongside Gongsun Qiong 629.
• Leads missions promoting Confucian culture and establishing an imperial examination system 368 722.
• Makes paper through a method from Tian Gong Kai Wu 805.

Equipment / Weapons / Items

• Ruyi Golden Cudgel (Great Sage Set) — acquired from the Dragon King; can shrink for storage 418.
• Tianshu Fragments — used to query information and trigger support quests when conditions are met 293.
• Space ring — used to store resources, papers, and other items 801.
• Wisdom Feather — obtained during the Phoenix's Blessings event 519.
• Eighth-tier Spirit Sword: Peerless — available for single-use purchase in an instance shop 198.
• Fifth-tier martial skill and fifth-tier Spirit Sword — purchased from the instance shop during his boss-defense battle 198.
• Book-holding woman badges — distributed to qualified women for a system mission 691 705.

Relationships

• Yun Qingyang — former attacker turned resident, ally, blood pact beast, and close companion. Ma Feifei shelters her, relies on her protection, and later helps her inherit the Yinglong bloodline 26 737. Their relationship becomes playful and familial despite frequent arguments and tricks 390.
• Liuli — Book Spirit whom Ma Feifei considers his daughter; she calls him “Father” and later merges with him to strengthen him in battle 547 750.
• Yang Chengzhi — early bookstore customer and companion during the Nine Heavens Mountain expedition. Yang Chengzhi admires Ma Feifei's strength 23 24.
• Gongsun Qiong / Chu Qiongyu — Great Chu princess, Wantong Chamber of Commerce president, loyal bookstore reader, and later Empress of Chu. Ma Feifei supports her path to the throne and works with her to spread Righteous Qi 293 381 629.
• Zhou Zhuling — bookstore associate and book-holding woman. Ma Feifei attends her banquet with Yun Qingyang and later shares a friendly, almost familial dynamic with her 25 707.
• Lian Yi — protected by Ma Feifei after she seeks refuge in his bookstore; later becomes one of the book-holding women 368 705.
• Azi — Princess of Qi State and book-holding woman. Rumors of their marriage spread through Dubian Town, though Ma Feifei publicly denies them 691 692.
• Mu Qingyi — book-holding woman whose cooking repeatedly makes Ma Feifei ill; he still encourages her and gives her a badge 691.
• Zhang Yunji — Mysterious Bookstore employee who supports Ma Feifei's business decisions and often serves as an intermediary or assistant 738.
• Xun Ling / Li Chenzhou — former teammate and later Third-rank Author. Their relationship shifts from pursuit and hostility to a forced cooperation after Ma Feifei reveals his influence over the Author Assessment Guild 800 823.
• Yi He — mysterious woman who helps Ma Feifei evade Xun Ling and shelters him in Yong'an City. Ma Feifei remains suspicious of her motives 800 803 816.

Story Role / Major Arcs

Establishing the Mysterious Bookstore

Ma Feifei builds a readership in Dubian Town by providing rare books and cultivating a new form of entertainment and advancement. He uses stories, bookstore branding, and system quests to expand his influence 18.

Nine Heavens Mountain and Yun Qingyang

He travels with Yang Chengzhi, defeats or withstands powerful threats, and encounters Yun Qingyang. Their meeting establishes his most important long-term partnership 23 26.

Dungeon and Tomb Missions

Ma Feifei completes the “Tomb Raider” quest, travels to Yan State with Yun Qingyang, and later serves as a disguised boss in an instance while reaching peak Spirit King Stage Nine through an instance bonus 186 198.

Cultural Invasion and Imperial Examinations

He receives missions to promote Confucian culture and establish an imperial examination system. He supports book-holding women, assists Gongsun Qiong's rise, teaches the Three Character Classic, and ultimately reaches the Immortal Realm after the cultural mission succeeds 368 384 705 722.

Divine Beast and Bloodline Developments

Ma Feifei acquires the Ruyi Golden Cudgel, facilitates Yun Qingyang's Yinglong bloodline inheritance, and gains Houtu's bloodline himself. The awakening of that bloodline strengthens him against Zhang Ke's Book Warriors 418 737 751.

Book Battle Continent Conflict

After entering the Book Battle Continent, Ma Feifei is hunted by Xun Ling in Yong'an City, forms a wary alliance with Yi He, investigates the Frost Giant Dragon imprisoned at her residence, and reveals his true identity to force Xun Ling's cooperation 800 816 823.

Trivia

• Ma Feifei once fabricates a grand creation myth claiming that he created heaven and earth 30 million years ago; Liu Ying, Chang Kong, and Zhang Yunji are captivated by the story 500.
• He wrote a bookstore couplet: “There is a woman in the book with a jade-like face” 445.
• He becomes lost in Yong'an City shortly after separating from Yi He 801.
• His distrust of Yi He intensifies because he believes no one offers help without expecting something in return 804.
• He considers himself eligible to be called a Sage because of the Mysterious Bookstore's impact on cultivation across the continent 748.