Having decided to build a brand, Wang Yan established the Bolamula branch under the name of the Economic Development Company. He then registered a series of trademarks, coordinated with the comrades at the county's Administration for Industry and Commerce, and traveled to the city and provincial capital to register the brand.
When the county leaders learned of it, they had no particular reaction. Most of them simply treated it as something to watch unfold, as if they were watching a monkey put on a show.
After all, this was a poor and backward place. Many people did not even know what a brand was, so what Wang Yan was doing stood out quite a bit.
But Wang Yan, Duojie, and the others did not care. This was an internal matter for the Economic Development Company. They could make their own decisions and did not need anyone's approval.
Duojie busied himself handling matters in the mountains, while Wang Yan truly took charge of economic development.
Wang Yan led people in carrying out more thorough investigations and statistics, detailing the county's products and the sales volumes of all kinds of goods since tourists had begun arriving.
After compiling the statistics, Wang Yan began contacting suppliers to order packaging machinery and placing orders with local herders for their output.
The price was certainly lower than what they could get by setting up stalls in the county and selling directly to tourists.
But by the same token, not everyone in the county could sell without worry. There were only so many tourists. If they bought from one vendor, they would not buy from another. To become more competitive, quite a few people naturally learned to wage price wars, and many ended up selling cheaper and cheaper.
If not for the previous selling prices serving