"The company's doing incredibly well now, Brother Yan, and the movie turned out great too! I never thought that after spending just two hundred thousand, we'd make at least thirty million back. Brother Yan, you need to make more movies."
At the company, after listening to the accountant go over the recent accounts, his good brother Liu Qiangdong was so excited his eyes nearly turned red, immediately putting on airs.
You couldn't really blame him. The movie's results this time had truly been outstanding. Inventory that had been steadily built up over half a year had sold out in barely a month. The workers were running three shifts, and the machines were practically smoking, yet they still couldn't keep up with demand.
This wave alone had established the seasoning company's name. It held a dominant position throughout the Beijing-Tianjin-Hebei Region and was expanding in all directions, with its seasonings already being sold across most of the North China Plain.
There were only so many ways to produce seasonings; there was little room for fancy tricks. But in soy sauce, vinegar, sesame oil, and the like, Wang Yan's products had quite distinctive flavors. It wasn't that they tasted vastly better than other similar products—just fresher. One taste was enough to remember the flavor, and those who liked it naturally became loyal fans.
At the same time, to counter the large and small workshops that had cracked the barbecue seasoning formula and begun a price war with him, Wang Yan took advantage of both his own popularity and the movie's massive success to publish the formula directly in the newspapers, completely turning it into a contest of who could keep costs lower.
Yet at this point, Wang Yan did not lower his prices. After all, he wanted to build a brand. He