Good Fortune's grand opening was a huge success. Shanghai's news outlets were flooded with coverage, and the television stations rushed out programs, mainly interviewing the lucky winners of the cars, with secondary interviews featuring winners of refrigerators, color TVs, washing machines, and other prizes.
This successfully brought the Good Fortune brand into the public eye. With the buzz continuing, the direct-sale specialty store on Nanjing Road was packed every day. With such massive foot traffic, there were inevitably people who liked what they saw and were willing to spend a little more on clothes, shoes, and the like—items originally priced on par with Nike but now selling at seventy percent off. After all, Good Fortune's clothing and shoe designs really did look great.
So its sales after opening were still quite good.
And not just in Shanghai. Even if Wang Yan's clothes could not yet be sold elsewhere, he had bought news coverage in economically developed areas such as Beijing, Shenzhen, and Guangzhou, having local outlets reprint the Shanghai reports.
It was certainly impossible to make the brand widely famous just yet, but it was enough for people to have some impression of it—the one that gave away cars through a lottery.
Of course, it was easy to foresee that more and more businesses would start giving away cars through lotteries. But for many people, this was the first time they had heard of such a thing, so the impression was naturally deeper. That was enough. Once the direct-sale stores expanded into those places, people would at least recognize the name, and that would achieve the goal.
Despite having only one store, and despite losing money every day, Wang Yan was still gradually expanding the factory's scale and training skilled workers. He was making plans based on covering all 297