Ch. 381Public Opinion Bombardment

The Langya Merchant Association’s cooperation offer sparked a forum battle after many merchants rejected its terms, with critics portraying the fees as exploitative and supporters defending the available plans. Wang Mu’s reputation helped counter the backlash, but doubts about whether North Kun Navigation’s merchant markings justified the price remained as Nie Tingting reported that Dragon Swimming Pavilion had refused to cooperate.

  • Shopkeeper Wang learned that Tan Tai Mingyue had signed a contract with the Langya Merchant Association and privately dismissed her decision as foolish.
  • A popular forum post accused the Langya Merchant Association of offering unequal contracts and charging merchants fifty thousand Spirit Stones per year for ten years.
  • Supporters of the Association clarified that merchants could refuse the deal or choose a plan that charged a ten-percent cut on orders made through North Kun Navigation.
  • An elder at Primal Origin Sacred Ground warned Ling Xiaozi that their attempt to stir up criticism was being recognized, and Ling Xiaozi told him to keep muddying the waters.
  • Forum users continued debating whether North Kun Navigation’s special merchant markings were worth the fees, while Wang Mu’s past reputation helped him weather the criticism.
  • Nie Tingting told Wang Mu that Dragon Swimming Pavilion had rejected the invitation to cooperate, and Wang Mu asked why.

Ch. 382Tianyahai Pavilion

Wang Mu abandoned cooperation with Dragon Swimming Pavilion and ordered North Kun Navigation to consolidate the other Northern Region Flying Ship businesses into a new organization. Dragon Swimming Pavilion Pavilion Master You Haisheng and his son You Tianqi learned the Wang Family had already brought over ninety percent of their competitors and established Tianyahai Pavilion.

  • Wang Mu learned that Dragon Swimming Pavilion had refused to cooperate because You Tianqi was close to Huang Tianhou, and decided not to retaliate against them directly.
  • Wang Mu instructed Nie Tingting to bring the other Flying Ship transport factions under the Wang Family’s command and impose strict rules and security measures.
  • You Haisheng worried that the Wang Family would punish Dragon Swimming Pavilion, while You Tianqi argued that the family’s reputation would prevent it.
  • You Haisheng recalled Huang Tianhou’s extraordinary past and trusted the youth’s apparent opposition to the Wang Family.
  • You Tianqi saw on the Forum that the Wang Family had gathered over ninety percent of the Northern Region’s other Flying Ship businesses and founded Tianyahai Pavilion.

Ch. 383Flying Ship Business? The Langya Merchant Association Can Do It Too

You Haisheng dismissed the Langya Merchant Association’s challenge, confident that Dragon Swimming Pavilion’s experienced helmsmen and established routes gave it an advantage. Meanwhile, Lu Ye gathered the smaller flying-ship operators under Tianyahai Pavilion and began outlining the Young Master’s plan to expand the fleet on a massive scale.

  • You Haisheng and You Tianqi discussed why the Wang Family was entering the flying-ship business and decided to focus on their own operations, trusting Dragon Swimming Pavilion’s experience and connections.
  • In a hidden tavern in Hong'an City, Lu Ye ordered several hundred flying-ship operators to join Tianyahai Pavilion under the Langya Merchant Association.
  • An operator reported that the combined fleet had more than three thousand vessels, and Lu Ye ordered them to expand it to at least fifty thousand.
  • Lu Ye explained that the plan called for many small and medium flying ships, followed later by miniature vessels carrying only a few passengers.
  • Lu Ye ordered the operators to recruit Nascent Soul cultivators and above as helmsmen, promising that they would receive training regardless of their experience.

Ch. 384North Kun Navigation Professional Edition

Lu Ye revealed North Kun Navigation (Professional Edition), which could map safe void routes and make crossing the void possible even for Nascent Soul cultivators. After everyone swore secrecy, he asked for a volunteer to test it, and the old man whose talisman he had used stepped forward.

  • Lu Ye asked an old Nascent Soul cultivator for his Tianwen Communication Talisman and made everyone swear a Heart Demon Blood Oath to keep what followed secret.
  • Lu Ye showed them the new North Kun Navigation (Professional Edition) and used its Void Navigation function to locate routes to Ziyin City.
  • The software displayed a detailed Void Chart with thirty-seven nearby routes, including information about their stability and travel time.
  • Lu Ye opened the most stable route, stunning the cultivators by showing them a safe passage through the void that Nascent Soul cultivators could use.
  • Lu Ye invited someone to test the route, and the old man volunteered.

Ch. 385The Future of Tianyahai Pavilion

Lu Ye established Tianyahai Pavilion's leadership and tested the Langya Merchant Association's North Kun Navigation, which let Qin Ye travel through a Void Passage to Ziyin City. The successful test positioned Tianyahai Pavilion to challenge Dragon Swimming Pavilion, and the next day the two organizations publicly announced their partnership and began recruiting helmsmen.

  • Lu Ye appointed Qin Ye as Tianyahai Pavilion's hereditary Left Sky Patrol Envoy.
  • Qin Ye used the provided diagram to open a Void Passage and traveled through it with a Communication Talisman.
  • Lu Ye connected with Qin Ye and confirmed that he had reached Ziyin City, astonishing the gathered cultivators.
  • The gathered cultivators concluded that North Kun Navigation gave Tianyahai Pavilion a decisive advantage over Dragon Swimming Pavilion.
  • The next day, North Kun Navigation announced its partnership with Tianyahai Pavilion, which began recruiting Nascent Soul Realm helmsmen across the Northern Region.

Ch. 386The Ends of the Earth

Wang Mu approved a plan for Tianyahai Pavilion to launch the Ends of the Earth, a low-cost Flying Ship travel event across more than one hundred Northern Region cities. The announcement stunned the public and threatened Dragon Swimming Pavilion’s dominance.

  • Online discussion about the Langya Merchant Association’s Flying Ship business shifted into calls for Dragon Swimming Pavilion’s destruction, alarming You Tianqi and You Haisheng.
  • You Haisheng and You Tianqi dismissed Tianyahai Pavilion’s plan to recruit Nascent Soul Realm helmsmen, confident that experience and safety could not be replaced so easily.
  • At Star-Picking Tower, Wang Mu rejected using force to resolve business competition and approved Nie Tingting’s list of cities for the Ends of the Earth plan.
  • Tianyahai Pavilion recruited thousands of helmsman applicants, screened them, and began remote training through Tianwen Communication Talismans.
  • Tianyahai Pavilion announced travel to more than one hundred Northern Region cities for ninety-nine Spirit Stones, including the Three Great Immortal Cities, and the public erupted in disbelief.

Ch. 387Grab Tickets, or It'll Be Too Late

After North Kun Navigation and Tinyahai Pavilion offered ninety-nine-Spirit-Stone flights to the Three Great Immortal Cities, eager travelers rushed to buy tickets. The first trip filled quickly, leaving those who missed it to wait several days for another chance.

  • Su Yuanshan told Feng Chenghong about The Ends of the Earth event, and Feng Chenghong hurried with him toward Skyvault City to catch a Flying Ship.
  • A young man rushed his wheelchair-bound grandfather to buy a ticket to Lixiao Immortal City, and the grandfather sprang from his wheelchair to charge through the crowd.
  • A Tinyahai Pavilion steward announced that the trip was full, disappointing those who had failed to get tickets.
  • Ticket holders celebrated and contacted their friends before boarding the Flying Ship.

Ch. 388Void Traversal? Isn't That Just Courting Death?

Passengers aboard the Flying Ship grew alarmed when they learned their journey to Lixiao Immortal City would take only half an hour through a Void Leap. The chapter ended with a black-robed Cultivator trying to flee and bouncing off the ship’s activated formation.

  • A black-robed Cultivator warned the passengers that the Flying Ship might not safely reach Lixiao Immortal City and accused the Langya Merchant Association of using them as test subjects.
  • A steward told the passengers they would arrive in about half an hour, prompting them to doubt the claim.
  • A repeated announcement ordered passengers back to the cabin because the Flying Ship was about to begin its first Void Leap.
  • Stewards reassured the frightened passengers that the technology had passed tens of thousands of simulated tests and urged them to return to the cabin.
  • The black-robed Cultivator tried to escape, but the Flying Ship’s activated formation bounced him back.

Ch. 389Everyone, Welcome Guests!

Tianyahai Pavilion’s flying ship safely crossed the void multiple times, convincing its passengers that the Young Master had made reliable void travel possible for Nascent Soul cultivators. As Dragon Swimming Pavilion’s leaders despaired over the threat to their business, Zhou Qingyun prepared his merchant partners to welcome the ship at Lixiao Immortal City.

  • The passengers watched the flying ship enter the void, feared a Void Storm, then celebrated when it drifted away without harming them.
  • The passengers praised the Young Master and Tianyahai Pavilion after learning the ship had crossed the void safely and shortened its journey.
  • You Haisheng and You Tianqi received word that Tianyahai Pavilion had completed several more safe crossings and feared Dragon Swimming Pavilion was finished.
  • Zhou Qingyun checked that his merchant partners were ready to welcome customers at Lixiao Immortal City.
  • A Tianyahai Pavilion flying ship emerged from a void rift and docked outside the city, and Zhou Qingyun urged the merchants to greet its customers.

Ch. 390A Bunch of Country Bumpkins, Nothing to Fear!

Lixiao Immortal City filled with visitors after the Langya Merchant Association launched cheap intercity travel and North Kun Navigation distributed sightseeing guides. While Canghai Tower welcomed the newcomers and drew a crowd, Shopkeeper Wang dismissed them and refused to adapt, as his attendant began to suspect something.

  • Cultivators poured into Lixiao Immortal City, where North Kun Navigation workers offered them free sightseeing guides through the app.
  • An attendant told Shopkeeper Wang that the Langya Merchant Association's ninety-nine-Spirit-Stone travel event had brought crowds of visitors to the city.
  • Shopkeeper Wang refused his attendant's suggestion to cooperate with the event, calling the visitors too lowly for Drunken Immortal Tower.
  • Canghai Tower staff welcomed the visitors with free tea and fruit, and promoted discounted meals and lodging through North Kun Navigation.
  • Visitors praised Canghai Tower and followed its staff to dine there, while Shopkeeper Wang criticized the restaurant for welcoming them.
  • Shopkeeper Wang left without changing his mind, and his attendant watched the crowds with a troubled expression.

Ch. 391Next Time, Definitely

Merchants in Lixiao Immortal City saw how the Langya Merchant Association’s recommendations through North Kun Navigation drove customers to partnered shops, while unendorsed vendors struggled to compete. The chapter ended with Old Zhang learning that visitors were reserving their money for the Young Master’s recommended businesses, leaving him to hope they would return another time.

  • Merchants realized the Langya Merchant Association had attracted many outsiders and boosted the businesses it partnered with through North Kun Navigation’s recommendations.
  • A group of visitors passed over a cheaper Ten-Thousand Fragrance Cake stall because their guide recommended a more expensive shop, and the vendor grew resentful of the association.
  • Old Zhang offered free samples of his spirit wine to a young couple, who praised it and said they had traveled tens of thousands of li in a quarter of an hour aboard Tianyahai Pavilion’s flying boat.
  • The couple declined to buy Old Zhang’s wine because they had reserved their Spirit Stones for shops recommended by the Young Master in North Kun Navigation.
  • Old Zhang watched the couple leave, accepting their promise to come back next time.

Ch. 392Making a Killing!

On the first day of the Ends of the Earth event, merchants cooperating with the Langya Merchant Association profited from visiting Cultivators, while Zhou Qingyun credited the Young Master’s foresight and reminded them to uphold the Association’s standards. That night, merchants who had not signed Cooperation Agreements with North Kun Navigation met in a gloomy mood.

  • Old Zhang watched a man and woman leave and realized that refusing to cooperate with the Langya Merchant Association might cost him dearly.
  • As the Ends of the Earth event began, Lixiao Immortal City filled with visitors, and cooperating merchants celebrated their earnings.
  • Zhou Qingyun explained that out-of-town Cultivators were willing to spend their savings on cultivation resources and praised the Young Master for anticipating their behavior.
  • Zhou Qingyun urged the merchants to improve their businesses and warned them not to exploit customers or abuse their influence.
  • That night, merchants including the Drunken Immortal Tower's representatives met without North Kun Navigation Cooperation Agreements, and their gathering was gloomy.

Ch. 393Signing the Agreement? Impossible!

Lixiao Immortal City's business owners envied the profits made by shops recommended through North Kun Navigation, but many hesitated to sign the Langya Merchant Association's cooperation agreement. Late that night, Xue Zhen and Liu Pu secretly arrived at the association's headquarters and ran into each other.

  • Shopkeepers discussed how Wang Mu's recommendations had brought crowds of out-of-town cultivators and huge profits to participating businesses.
  • The shopkeepers learned that Tianyahai Pavilion's Flying Ships used a new void-crossing method linked to North Kun Navigation.
  • Several business owners considered joining the Langya Merchant Association, but Xue Zhen and Liu Pu argued that the visitor boom might be temporary and the higher revenue share too costly.
  • Shopkeeper Wang said the boom could not last forever, and the group agreed to wait and see.
  • At the Hour of the Rat, Xue Zhen and Liu Pu met outside the Langya Merchant Association's headquarters while both wore aura-concealing Black Robes.

Ch. 394All Old Foxes

Lixiao Immortal City’s wealthy merchants secretly gathered to seek cooperation with the Langya Merchant Association after seeing its profits. Zhou Qingyun presented new contracts, but their terms shocked the merchants when they discovered the association planned to interfere in their operations and management.

  • Xue Zhen and Liu Pu secretly went to seek cooperation and discovered that several other wealthy merchants had already gathered at Zhou Qingyun’s residence.
  • More merchants arrived, and the gathering grew to over a hundred people, with everyone pretending they had only recently decided to cooperate.
  • Zhou Qingyun welcomed the merchants and listened as they claimed that family and clan approval had delayed their decision.
  • Zhou Qingyun presented contracts raising the annual buyout price to two hundred thousand Spirit Stones or the profit share to thirty percent.
  • Shopkeeper Wang objected after seeing a clause that allowed the Langya Merchant Association to interfere in the merchants’ operations and management.

Ch. 395Bath Time!

Zhou Qingyun offered merchants contracts that gave the Langya Merchant Association oversight of their goods and customer dealings, prompting some to reject the terms and others to gamble on cooperation. The next day, Xue Zhen faced the Xue Family's Great Elder for signing without permission, but a flood of customers at the family’s shops began to vindicate his decision.

  • Shopkeeper Wang rejected Zhou Qingyun's contract and left, while Xue Zhen, Liu Pu, and more than a hundred other merchants signed.
  • Shopkeeper Wang condemned the signers as fools, while other merchants in Lixiao Immortal City grew furious after seeing new shops listed on North Kun Navigation.
  • Xue Zhen struggled with doubts about his gamble until the Xue Family's Great Elder confronted him for signing without clan approval.
  • Xue Zhen defended his decision, saying the Langya Merchant Association's profit share might rise if they waited.
  • Maidservants reported that Xue Family shops across the city were packed with customers and more than a thousand people were waiting outside.

Ch. 396Regret It to Death! Missed a Mountain of Gold!

Xue Zhen convinced the Xue Family's Great Elder that Yulin Studio's surge in customers could continue as Tianyahai Pavilion expanded, leading the elder to report the benefits of cooperating with the Langya Merchant Association. Meanwhile, businesses that had refused to cooperate watched customers flock to their rivals, and Shopkeeper Wang regretted missing a huge opportunity.

  • Xue Zhen showed the Xue Family's Great Elder that Yulin Studio was packed with visiting Cultivators drawn by the Langya Merchant Association's discounts.
  • Xue Zhen explained that Tianyahai Pavilion tickets were selling out immediately and that its expanding routes could keep Lixiao Immortal City prosperous for at least a year.
  • The Xue Family's Great Elder agreed the profits outweighed the risks and hurried back to report the Cooperation Agreement to the Clan Head.
  • Other shops that had signed Cooperation Agreements filled with customers, while competing businesses lost patrons.
  • A middle-aged shopkeeper asked Shopkeeper Wang how to respond to the dwindling business, and Shopkeeper Wang regretted missing a mountain of gold.

Ch. 397Cooperation? Or Asking a Tiger for Its Skin?

Ling Xiaozi and the Primal Origin Sacred Ground elders debated whether to cooperate with the Langya Merchant Association, while Jiang Baiyi argued that Wang Mu’s innovations could transform the world. The chapter ended with Jiang Baiyi proposing that the Sacred Ground use the partnership to learn from Wang Mu’s commercial methods, despite their conflict with the Wang Family.

  • Ling Xiaozi asked the elders whether the Sacred Ground should accept merchant associations’ requests to cooperate with the Langya Merchant Association, and most rejected the idea as humiliating and harmful to their prestige.
  • Ling Xiaozi asked Jiang Baiyi for his view, and Jiang Baiyi argued that the Sacred Ground should weigh its gains rather than reject a profitable deal over wounded pride.
  • Several elders mocked Jiang Baiyi for his interest in Wang Mu’s Game Console, prompting him to defend the value of the Communication Talisman, Forum, Xianliao, and other innovations.
  • Jiang Baiyi described how Wang Mu’s creations connected cultivators across the Northern Region and could eventually unite people throughout the Nine Heavens and Ten Lands, leaving the elders impressed by the prospect of a new golden age.
  • Ling Xiaozi agreed that Wang Mu was extraordinarily talented but warned that cooperating with him was like asking a tiger for its skin; Jiang Baiyi suggested the Sacred Ground could learn from Wang Mu’s methods through the partnership.

Ch. 398Your Sister? She's Taking a Bath!

Jiang Baiyi and Ling Xiaozi agreed to prepare covert measures around the Heavenly Pride Assembly, while Wang Mu expanded his commercial ventures and took Di Bailian to a Spirit Spring. The chapter ended with Di Molian demanding to know what Wang Mu had done to his younger sister, and Wang Mu saying Di Bailian was bathing.

  • Jiang Baiyi urged Ling Xiaozi to use the Holy Arrival Meeting to prepare a covert plan, and Ling Xiaozi agreed while warning him to keep the Holy Son away from its members.
  • Nie Tingting told Wang Mu that the Three Great Merchant Associations had agreed to cooperate, and Wang Mu suspected the Sacred Lands were hiding their true intentions.
  • Wang Mu ordered his staff to expand the Ends of the Earth event across the Northern Region and prepare Tianyahai Pavilion for broader growth.
  • Wang Mu took Di Bailian to the Spirit Spring on Everlasting Island so she could bathe there.
  • A demon mirror revealed Di Molian, who demanded to know what Wang Mu had done to his little sister, and Wang Mu replied that Di Bailian was bathing.

Ch. 399Use Force! Diplomatic Relations Between the Two Races!

Wang Mu brought Di Bailian to Everlasting Island to bathe and secure her support for the Ends of the Earth Initiative, an exchange and infrastructure plan between the Northern Region and Eastern Region. After a flirtatious encounter, he explained how closer ties could improve life for the Demon Race, and Di Bailian began to take the proposal seriously.

  • Di Molian misunderstood Wang Mu's explanation about Di Bailian bathing and threatened to destroy the Wang Family.
  • Di Bailian confronted Wang Mu about his conversation with her seventh older brother, then sat on him and kissed him before Xiao Wanmeng arrived.
  • Wang Mu told Xiao Wanmeng that he planned to establish exchanges between the Human Race and Demon Race, and Di Bailian mistakenly appeared to agree.
  • Di Bailian denied agreeing to the plan once she understood it, but Wang Mu argued that cooperation could improve Demon Race lives and develop the Eastern Region.
  • Wang Mu mentioned that the Eastern Region lacked internet, and Di Bailian's eyes lit up at the thought of games and the Forum.

Ch. 400Demon Race Promotion Plan

Wang Mu persuaded Di Bailian to promote the upcoming The Ends of the Earth event among the Demon Race as part of a plan to build peaceful relations between the two races. After Di Bailian chased after him, Wang Mu returned to Xiao Wanmeng, who noticed Di Bailian's traces on his lips and asked him to massage her legs.

  • Wang Mu told Di Bailian to promote The Ends of the Earth event in the Demon Race and spread the news through a promotional video.
  • Di Bailian agreed to write to the Emperor Demon Palace and said her Seventh Older Brother and the others would cooperate.
  • Di Bailian tried to kiss Wang Mu again, but he tricked her and fled on a Golden-Winged Peng.
  • Di Bailian chased after Wang Mu, who reappeared after she left and remarked that Demon Race women were fierce.
  • Xiao Wanmeng emerged from the Spirit Pool, learned that Di Bailian had agreed to the plan, and teased Wang Mu about her traces on his lips.
  • Xiao Wanmeng asked Wang Mu to massage her legs, and he began doing so.
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