Chapter 820

After May began, the weather gradually grew hotter. Chu Yu was the sort who felt cold in winter and hot in summer. If he hadn't thought it would look undignified for a company president, he would have loved to stroll around shirtless, like the old men playing chess in the alleys back home.

As the weather heated up, so did the Animation Industry. Lan Feng, Slam Dunk, Book Realm, and Spirited Away together represented more than a billion in investment.

With so much money poured into the market for these four works, anyone following the Animation Industry was practically getting brainwashed by their promotions.

Everyone at GT Animation Company was on edge. Slam Dunk had already aired more than twenty episodes without a change in its popularity, and Spirited Away's release date was drawing ever closer.

Whenever people at the company had a bit of free time, they might head to a cinema to watch a movie. As soon as they walked in, their eyes were drawn to the promotional posters and standees for Book Realm and Spirited Away. Before the movie they wanted to see began, trailers for both works would play!

And it wasn't just in Tokyo or at cinemas. On the internet, Douyin, Weibo, Xin Man Net, and other major apps, the moment you opened them on your phone, pop-up ads from the two companies promoting their works would appear!

And naturally, the sides of buses were covered in ads. Once a large-scale promotional campaign began, the daily expenses were enormous.

For the entire GT Animation Company, this was an unprecedented experience!

Though investments of several hundred million no longer seemed like much to Chu Yu, the people beneath him were still overwhelmed by the pressure.

Su Ruo and Zhao Qinyin were doing all right. Spending every