Biodata
| Feature | Value |
|---|---|
| Name | Tianxing Animation Company (天星动画公司) |
| Affiliation | Merged with Copycat Animation after Chu Yu's takeover 958 |
| Occupation/Role | Major Dragon Country animation studio with animation, game, film-and-television, and IP-development operations 888 957 959 |
| Leadership | Formerly chaired by Yin Tian; later wholly controlled and chaired by Chu Yu 957 958 |
| Status | Active and privately held under Chu Yu after being delisted 987 |
| First Appearance | Chapter 607 |
Background / History
Tianxing was a long-established Dragon Country animation company controlled by Yin Tian's family across three generations. At its height, it was the mainland industry's leading studio; at least seven of the annual top twenty animations had once been Tianxing productions. Its business model centered on hit animation followed by game, manga, and other copyright adaptations. 697 888 916
The company developed a poor reputation within the industry for aggressive competition and behind-the-scenes maneuvering. When Yin Tian failed to recruit Chu Yu with a high-profit-sharing offer, Tianxing escalated its conflict with him through public-opinion operations and pressure beyond ordinary online discourse. 607 608
Expansion under Yin Tian
Yin Tian pursued a large-scale expansion strategy during the cultural integration of the Dragon Country mainland and Japan Island. He sought to establish Tianxing in the Japan Island market, invest heavily in major productions, and build a pan-entertainment chain connecting animation with sports leagues, games, film, and television. 778 784
Tianxing recruited veteran creators Zhao Yongbai and Jiang Qi, then later signed the young creator Ruan Zhiqi as a prospective rival to Shui Xin and Zhao Qinyin. The company treated Ruan's works as a high-risk attempt to restore its market prestige. 754 863 864 899
Major Productions
| Work | Creator | Scale / Strategy | Result |
|---|---|---|---|
| Lan Feng | Zhao Yongbai | 95-episode sports animation; projected cost of 365 million Dragon Country Currency | Intended to expand Tianxing's influence through cooperation with the LBA league, but lost its market confrontation with Slam Dunk. 766 784 859 |
| Book Realm | Jiang Qi | Fantasy-romance animated film; 400 million Dragon Country Currency investment | Released as part of Tianxing's major comeback slate but was defeated by Spirited Away. 766 859 |
| Imbalance | Yin Xia | Mystery, suspense, and fantasy animation; over 80 million invested | Tianxing's January flagship failed to gain momentum after losing to Rurouni Kenshin: Trust and Betrayal. 885 896 |
| Lost Forest | Ruan Zhiqi | Released as a test of Ruan's market appeal before Tianxing committed fully to his July project | Used to build Ruan's reputation and support the planned promotion of Spirit Person. 864 896 |
| Spirit Person | Ruan Zhiqi | Over 200 million spent on production and promotion; positioned to dominate the July season | Opened strongly, but declined behind Attack on Titan and Fullmetal Alchemist, damaging Tianxing's stock price and internal confidence. 912 915 918 |
Decline under Yin Tian
Tianxing's repeated defeats against works by Shui Xin and Zhao Qinyin weakened confidence in its brand. Its heavily funded projects failed to secure the market leadership expected of the industry's dominant company, while its IP adaptations and related business plans were affected by the poor performance of Spirit Person. 878 915 919
The company also faced a public split between Yin Tian and second-largest shareholder Sun Xianjun. After Tianxing recorded a 2.15 billion loss, Sun rallied small and medium shareholders against Yin's leadership, while the company's stock price fell below 16 billion in market value. 916 942 943
Acquisition by Chu Yu
- Chu Yu approached Sun Xianjun to purchase Tianxing shares, offering a premium and arguing that the company's value would continue to decline under Yin Tian's leadership. 947
- Sun Xianjun and other shareholders agreed to sell a combined 41% stake to Chu Yu for 6.4 billion Dragon Country Currency. 954
- Chu Yu also acquired retail shares, bringing his control to 61% and leaving Yin Tian unable to regain authority. 956
- A board meeting installed Chu Yu as Tianxing's new Chairman. 957
- Chu Yu subsequently acquired all remaining shares, becoming Tianxing's sole controlling shareholder. He merged Tianxing with Copycat Animation and began restructuring its production teams. 958
- Tianxing was later delisted under Chu Yu's control. 987
Operations under Chu Yu
Chu Yu retained Tianxing's multi-IP strategy but redirected it around his own works. The company received production rights for Hunter x Hunter and Castle in the Sky, while its game department began work on projects based on Hunter x Hunter and Naruto. 958 959
He also removed verified management abuses, dismissed personnel tied to misconduct, and prioritized reorganizing Tianxing's core departments rather than preserving Yin Tian's internal faction. 956 959
Following the takeover, Tianxing expanded its staffing, including recruitment from the gaming and film industries. Its workforce exceeded 3,000 employees, while the company remained the leading animation enterprise in the Dragon Country. 983
Relationships
- Chu Yu — Former adversary who acquired all Tianxing shares, became Chairman, and merged the company with Copycat Animation. 957 958
- Yin Tian — Former Chairman whose conflict with Chu Yu, failed expansion strategy, and loss of shareholder support preceded his removal from control. 915 956 958
- Sun Xianjun — Former second-largest shareholder and Yin Tian rival; sold shares to Chu Yu during the acquisition. 916 947 954
- Zhao Qinyin — Major commercial rival whose works, including Slam Dunk and Spirited Away, defeated Tianxing's flagship productions before Chu Yu's takeover. 777 859
- GT Animation Company — Rival studio that publicly clashed with Tianxing and gained prominence after outperforming its projects. 752 753
- Zhao Yongbai — Veteran creator recruited for Tianxing's Lan Feng project. 754 766
- Jiang Qi — Veteran creator recruited for Tianxing's Book Realm film. 754 766
- Ruan Zhiqi — Young creator recruited and heavily promoted by Tianxing as its hoped-for answer to Shui Xin and Zhao Qinyin. 861 863 912