On August 31, tens of thousands of cinemas across Dragon Country's major cities were on high alert!
Every prominent spot inside the cinemas was covered with three-dimensional promotional displays for major film releases!
You could tell just by passing the cinema entrance how seriously they were taking the holiday season. More than a dozen films were opening at once, but only five or six had promotional spots in the lobby. Your Name, the film audiences were most eager to see and the one with the strongest advance ticket sales, had not only put up animated posters; a life-size poster of Zhao Qinyin had been placed beside them, practically claiming the cinema for itself!
That night, many people in the Dragon Country film industry had their attention fixed on the coming releases, whether or not their own projects were opening the next day.
Five films made by established companies in the industry were about to face off against the latest work from Zhao Qinyin, the creator behind the box-office record-breaking film in Dragon Country. It had been less than a month since The Sound of Waves left theaters, yet its box office haul of 2.3 billion was still fresh in everyone's minds!
Spirited Away had come out only two years earlier. And this time, Tianxing, once Zhao Qinyin's enemy, was helping Your Name secure its release, ensuring it got the most screenings of any film on opening day.
With 550 million invested in both production and promotion, Your Name needed to make 2 billion just to break even. To reach a satisfactory profit margin, it would need to aim for at least 3 billion.
But by now, Your Name had already racked up a staggering 210 million in advance ticket sales. It was so outrageous that people were at a loss